Benny Blanco has released his second book, Fck Failure, on September 15, 2026, through Simon & Schuster. The Grammy-winning producer and husband of Selena Gomez promoted the book with an appearance on The Tonight Show Starring Jimmy Fallon, where he led the studio audience in a chant of “I am a failure” as part of a motivational exercise about embracing setbacks.
What Is Benny Blanco New Book Called
The new book is titled Fck Failure, stylized with an asterisk in some listings as F*ck Failure. It was published on September 15, 2026, by Simon & Schuster and runs 208 pages. The book is described as a guide to achieving success by embracing failure as a necessary step rather than something to avoid.
Chapters in the book include titles such as “Shut Up,” “Dream Big,” “Don’t be a Dick,” and “Relax,” reflecting Blanco’s direct and irreverent voice. Blanco summarized the book’s central premise with the line: “You want success? You gotta fail better”.
The book debuted as the #1 best seller in Amazon’s Creativity category following its release.
Benny Blanco Jimmy Fallon Chant Explained
During his September 16, 2026 appearance on The Tonight Show Starring Jimmy Fallon, Blanco used his interview segment to deliver what amounted to a pep talk about failure. He asked the studio audience to repeat the phrase “I am a failure,” explaining that saying the words out loud was already a first step toward change.
Blanco then walked viewers through a simple exercise: write down a goal, circle one item on the list, and take a single step toward it that same night. He closed by telling the audience that forward motion, however small, meant they could not fail because they were already on their way to succeeding.
Every audience member left the show with a free copy of Fck Failure.
The Fallon conversation also covered personal topics, including Blanco’s plan to freeze part of his wedding cake with Selena Gomez for their first anniversary. Blanco also shared the story of running a half marathon on a bet despite doing zero training beforehand.
Selena Gomez Reaction to Fck Failure Release
Selena Gomez publicly celebrated her husband’s book release on September 16, 2026, posting a photo to her Instagram Stories alongside the book with a supportive message. “Probably more proud of my hubby for releasing his new book on failing forward,” she wrote, adding, “I love you baby”.
Gomez also reposted a clip from Blanco’s appearance on Gwyneth Paltrow’s podcast Goop, where he discussed his philosophy on failure. In the clip, Paltrow asked Blanco about his “thesis on failure when all you do is succeed.” Blanco replied that people often focus on his successful work without considering the music that did not work, noting that 95% of the music he makes never sees the light of day.
What Inspired Benny Blanco to Write Fck Failure
Fck Failure draws from Blanco’s own career experiences as a producer and songwriter. Blanco is credited on hit songs including Rihanna’s “Diamonds,” Katy Perry’s “Teenage Dream,” Ed Sheeran’s “Castle on the Hill,” and Shawn Mendes and Camila Cabello’s “Señorita”.
The book includes personal stories from Blanco’s early career, including his time as an intern for producer Disco D, who died by suicide when Blanco was starting out. Blanco has said he decided to keep going in music to carry his mentor’s legacy forward.
Blanco credits his wife Selena Gomez and his podcast co-hosts on Friends Keep Secrets with helping shape the more personal sections of the book. The book is his second published work, following the 2024 cookbook Open Wide: A Cookbook for Friends.
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Benny Blanco and Selena Gomez Book Tour Details
Blanco and Selena Gomez are set to appear together at a special book event on September 18, 2026, at Webster Hall in New York City. The event is described as an intimate conversation about their lives, careers, and the power of embracing failure.
The couple is also working with Prizeo to fly one winner and a guest to the event, with proceeds going to charity. Gomez recently wrapped season 6 of Only Murders in the Building in London and will accompany Blanco on the promotional tour.
Blanco and Gomez married in September 2025 after eighteen months of dating. Blanco’s most recent music project, a Spanish-language album called Hermoso, was released in August 2026 and features Gomez as one of its vocalists.
Also Read: Benny Blanco Reacts to Being Mistaken for Bad Bunny at the 2025 Oscars
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