The Korean Business Research Institute has unveiled the Movie Star Brand Reputation Rankings for August 2024, highlighting the most influential film actors of the month. This list offers insights into the stars who have made significant impacts on and off the screen, with rankings derived from an extensive analysis of consumer participation, media coverage, interaction, and community awareness. The data reflects the period from July 13 to August 13, 2024.

Lee Je Hoon Tops the List with a Notable Increase in Popularity

Leading the rankings is Lee Je Hoon, who secured the top position with a remarkable brand reputation index of 4,954,950. This figure represents a 5.49 percent increase from his ranking in July, signaling his growing popularity. Key phrases linked to Lee Je Hoon include ‘Escape,’ ‘chase,’ and ‘North Korean soldier,’ all of which highlight his recent roles and public appearances. Furthermore, a positivity-negativity analysis reveals that 87.53 percent of the public reactions towards him are positive, emphasizing his strong and favorable image among fans and the general public.

“Lee Je Hoon’s recent success in films and television has clearly resonated with audiences, propelling him to the top of the rankings.”

Jo Jung Suk Sees a Dramatic Rise, Secures Second Place

In second place is Jo Jung Suk, whose brand reputation index saw a staggering increase of 107.08 percent, bringing his total score to 4,401,318. This sharp rise reflects a significant surge in his popularity, largely driven by his recent performance in the film Pilot and his extensive media presence. Jo Jung Suk’s rapid ascent in the rankings underscores his growing influence in the Korean film industry.

“Jo Jung Suk’s performance in Pilot has been a major factor in his rising popularity, capturing the attention of both fans and critics alike.”

Ma Dong Seok Holds Strong in Third Place

Rounding out the top three is Ma Dong Seok, who continues to captivate audiences with his strong presence in the film industry. He secured a brand reputation index of 3,764,145, marking a 29.65 percent increase from the previous month. Ma Dong Seok’s engaging public persona and consistent box office success contribute to his impressive standing in the rankings.

“Ma Dong Seok remains a powerful force in the industry, with his continued success reflected in his high ranking.”

Um Tae Goo and Son Suk Ku Complete the Top Five

Um Tae Goo claimed the fourth spot with a robust brand reputation index of 3,492,300. Meanwhile, Son Suk Ku rounded out the top five with a score of 3,314,161, marked by a 7.50 percent increase from July. Both actors have maintained their strong appeal, as evidenced by their positions in the rankings.

Below is the complete list of the top 30 movie stars for August 2024:

1. Lee Je Hoon
2. Jo Jung Suk
3. Ma Dong Seok
4. Um Tae Goo
5. Son Suk Ku
6. Go Youn Jung
7. Lee Jung Jae
8. Park Ji Hwan
9. Hwang Jung Min
10. Go Min Si
11. Choi Woo Shik
12. Lee Jung Eun
13. Yum Jung Ah
14. Park Seo Joon
15. Lee Seo Jin
16. Shin Ha Kyun
17. Ha Jung Woo
18. Lee Byung Hun
19. Song Joong Ki
20. Jung Hae In
21. Kim Moo Yeol
22. Chun Woo Hee
23. Jeon Do Yeon
24. Park Bo Young
25. Choi Min Sik
26. Yeo Jin Goo
27. Lee Sang Hee
28. Gong Yoo
29. Kim Hye Soo
30. Jung Woo Sung

This month’s rankings showcase a dynamic shift in the popularity of several top actors, with Lee Je Hoon, Jo Jung Suk, and Ma Dong Seok leading the charge. Their performances and public engagements have solidified their positions as the most influential figures in the Korean film industry.

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