The 5th generation K-pop boy band TWS has taken the world by storm with their global distribution contract with Geffen Records and Virgin Music under Universal Music Group. The group, which debuted just a month ago, has already achieved remarkable success in the domestic and international music scene.
TWS to mark global journey with Universal Music Group
On February 16, the group’s agency Pledis Entertainment announced that TWS has signed a deal with Geffen Records, a label under Universal Music Group and Virgin Music, under Universal Music Japan. The contract will allow the group to receive extensive support in promotional and distributional activities across the USA and Japan.
This is a significant milestone for the rookie group, as they join the ranks of popular K-pop groups like BTS, NewJeans, SEVENTEEN, and NCT 127, who have all signed global distributional and promotional contracts with the labels under Universal Music Group. TWS seems to have followed the same path as their older brother SEVENTEEN, who are also a popular group under the same agency.
About TWS
The rookie K-pop boy band was formed with six members Shin Yu, Do Hoon, Youngjae, Han Jin, Ji Hyung, and Kyung Min under Pledis Entertainment, an agency of HYBE Corp. They made their debut on January 22, 2024, with an EP titled Sparkling Blue, followed by the pre-debut single OhMyMy:7s.
Shortly after their debut, TWS gained impressive attention for their impeccable performance and refreshing visuals. Their debut title track Plot Twist has seen a steady rise through domestic charts like FLO, Melon, Bugs, Spotify Korea, and Genie Music. This track even entered the official Melon Top 100, making their debut as one of the most successful boy bands ever.
Apart from music, the group’s members are also popular for serving looks on digital covers of major domestic and global magazines. They also act as brand ambassadors of several food and beverage brands.
TWS to attend Tokyo Girls’ Collection and perform in Japan
Meanwhile, TWS will soon attend the biggest fashion festival in Japan, the 38th MyNavi Tokyo Girls’ Collection 2024. They will also perform in Japan for the first time on March 2. The group is expected to showcase their charm and talent to the Japanese audience and media.
With the group bringing a fresh wave to the K-pop music industry, many are looking forward to their global success. TWS is definitely a group to watch out for in 2024.
Leave a Reply