The ADOR official X page for NewJeans has unexpectedly become a focal point for fans’ sentiments after the group announced their contract termination with the label.

Danielle’s Ambassador Role Sparks Discussion

Danielle, a member of NewJeans, was recently named the newest ambassador for the luxury watch brand OMEGA. Following this announcement, ADOR shared the news on their official page for NewJeans.

However, fans have taken to the comments section to express their views, highlighting the incongruity of the post since OMEGA follows the group’s new Instagram page rather than the one associated with ADOR.

Fans Voice Support for Independent NewJeans

The comments on the ADOR page are filled with messages of support for NewJeans as independent artists. Fans are vocal about their belief that NewJeans should no longer be linked with ADOR, reflecting the group’s departure from the company. This sentiment is evident across various posts, particularly those promoting individual member achievements or brand partnerships.

The comments can be seen throughout the past NewJeans posts, especially when it comes to advertising something a member has done with a brand.

Fan Comments Reflect New Dynamics

The interaction on social media platforms shows a clear shift in fan engagement, focusing on supporting NewJeans in their new chapter outside ADOR. This includes comments advocating for the group’s independence and questioning the relevance of ADOR posting about the group’s activities post-departure.

The termination of NewJeans‘ contract with ADOR has evidently led to a significant reaction from the fanbase, with many using the official ADOR X page for NewJeans as a platform to express their ongoing support for the group. This interaction underscores the evolving relationship between artists, their former labels, and their fans in the K-pop industry.

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Source: @newjeans_ador