The January 2025 singer brand reputation rankings are out, and BLACKPINK has secured the top position. This ranking, a significant indicator of celebrity influence in South Korea, is based on statistical data from various artist activities.
BLACKPINK’s Continued Dominance
According to the Korea Brand Reputation Research Institute, BLACKPINK has maintained its No. 1 spot for four consecutive months, starting from October 2024. Despite being on hiatus from group activities since 2022, their impact on the music scene remains strong. The members’ individual projects have received unwavering support from their fans, BLINKs. BLACKPINK earned a total brand value index of 6,960,114.
SEVENTEEN and Other Top Performers
SEVENTEEN secured second place with a brand reputation index of 5,199,929. Notably, SEVENTEEN also topped this month’s boy group brand reputation rankings with 8,366,546 points, showing an impressive 37.02 percent increase. Their successful 2024 included headlining performances at the Glastonbury Festival and the Lollapalooza Festival in Germany.
Trot singer Lim Young Woong held steady in third place with a brand reputation index of 5,041,810, continuing his long-standing influence as a soloist. He has maintained a top spot on the list for 42 consecutive months.
BTS, despite their hiatus since June 2023, ranked fourth with a brand reputation index of 4,518,425. The fourth-generation girl group IVE rounded out the top five with an index of 4,158,597.
Top 30 Singer Brand Reputation Rankings for January 2025
- BLACKPINK
- SEVENTEEN
- Lim Young Woong
- BTS
- IVE
- aespa
- BIGBANG
- Lee Chan Won
- DAY6
- TWS
- ITZY
- NCT
- Sung Si Kyung
- LE SSERAFIM
- BIBI
- Young Tak
- (G)I-DLE
- OH MY GIRL
- fromis_9
- QWER
- Lee Young Ji
- Kang Daniel
- RIIZE
- Girls’ Generation’s Taeyeon
- TWICE
- Jeong Dong Won
- FIFTY FIFTY
- Red Velvet
- BABYMONSTER
- Jang Min Ho
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Source: Korea Brand Reputation Research Institute
