Imagine two of South Korea’s most stunning stars sharing a single frame, their eyes locked in a moment that feels straight out of a movie. Cha Eunwoo and Go Yoon Jung have done just that, teaming up for a breathtaking campaign that has fans buzzing. On May 13, French fashion brand MARITHÉ FRANÇOIS GIRBAUD dropped a cinematic commercial film featuring the duo, and the internet hasn’t been the same since. This marks their first on-screen collaboration, and the chemistry is undeniable. Why are fans so obsessed with this pairing?
Cha Eunwoo, a member of K-pop group ASTRO, is known for his striking visuals and charm. His sharp features and warm presence have made him a favorite in dramas like True Beauty. Go Yoon Jung, celebrated for her soft beauty and roles in Resident Playbook, brings a gentle yet captivating energy. Together, they create a visual explosion that feels both romantic and timeless. The campaign, titled Call My Name, has struck a chord with audiences worldwide.
The teasers, released on May 12, set the stage for the full video. Shot in black-and-white, they show Cha Eunwoo and Go Yoon Jung gazing at each other across a table. The mood is intimate, with soft lighting and poetic voiceovers. Their chemistry shines through in just a few seconds, leaving fans eager for more. The full commercial, launched on May 13, delivers a 30-second story of connection and elegance.
“It feels like my blocked heart is clearing out. It only takes a few seconds, but I can feel the chemistry.” “Wow, this is a pairing I used to only dream of.” “Whoa. Crazy. It’s a dream come true to see these two in a romance drama.”
The Call My Name campaign centers on the emotional weight of calling someone’s name. Cha Eunwoo and Go Yoon Jung narrate, saying “Marithé” and “François Girbaud”, turning a simple act into a moment of intimacy. Directed by Yoo Kwang-gwang, the ad blends warmth and sophistication. It’s now available on MARITHÉ FRANÇOIS GIRBAUD’s YouTube channel and platforms like Netflix and Korean Air in-flight entertainment. The campaign showcases the brand’s Spring 2025 collection, with the stars modeling sleek, modern looks.
Why has this collaboration caused such a stir? For one, Cha Eunwoo and Go Yoon Jung are among Korea’s top visual stars. Their pairing feels like a dream come true for fans who’ve long imagined them together. Social media platforms like theqoo exploded with comments praising their vibe. Many are now clamoring for a full-fledged drama featuring the duo. The campaign’s romantic tone only fuels these hopes.
Cha Eunwoo has been busy with projects like Netflix’s The Wonderfuls and a cameo in IU’s upcoming music video. He’s also preparing for military enlistment, with results for his military band application due on May 29. Go Yoon Jung is gearing up for Resident Playbook, set to air next month. Despite their packed schedules, this campaign shows they can steal the show together.
The campaign’s success lies in its simplicity. It doesn’t rely on flashy effects but on the stars’ natural allure. The black-and-white aesthetic adds a classic touch, while the voiceovers give depth to the story. Fans have noted how comfortable the two seem together, sparking speculation about future collaborations. Could a romance drama be next?
This isn’t just about fashion—it’s about connection. The campaign captures the moment when two people see each other clearly, a theme that resonates universally. MARITHÉ FRANÇOIS GIRBAUD has a history of bold, artistic ads, and this one is no exception. By choosing Cha Eunwoo and Go Yoon Jung, the brand tapped into a pairing that feels fresh yet inevitable. Their visuals and chemistry elevate the campaign to something memorable.
The excitement isn’t slowing down. Posts on X show fans sharing clips and gushing over the duo’s synergy. One user wrote, “The visual couple I didn’t know I needed. MARITHÉ, I LOVE YOU.” Another said, “Their vibe is insane—this works. They’re on fire together.” The campaign has over 64,000 views on theqoo, with hundreds of comments praising the stars. It’s clear this pairing has struck a nerve.
MARITHÉ FRANÇOIS GIRBAUD has a knack for creating buzz, and this campaign proves why. The brand’s choice to pair two of Korea’s brightest stars was a masterstroke. The ad not only showcases their latest collection but also tells a story that feels personal. For fans, it’s a glimpse into what could be a legendary on-screen partnership.
In a world where collaborations are common, this one stands out. Cha Eunwoo and Go Yoon Jung have created something special, and fans are eating it up. Their ability to convey so much in a short ad is remarkable. As the campaign continues to air, it’s likely to keep fans talking. For now, Call My Name is a moment to savor, a perfect blend of style and heart.
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