BTS V (Kim Taehyung) has officially become the new ambassador for Coca-Cola Korea, joining his growing list of endorsements with brands starting with the letter C. The announcement was made on July 31, 2025, through a teaser video featuring a purple “V” with a check mark, hinting at his involvement. The full campaign was revealed on August 1, showcasing V in a sleek ad for Coca-Cola Zero, where he enthusiastically tries the drink. Fans quickly noticed this adds to his “C brand” collection, which already includes Celine, Cartier, and Compose Coffee.
The campaign highlights V’s global influence, with his Instagram post about the collaboration gaining 10 million views in just 19 hours. A Coca-Cola representative stated,
“V has both powerful energy on stage and a trendy charm in everyday life. He’s the perfect fit to represent the passion and cool image of Coca-Cola.”
V also shared his excitement, saying,
“I’m really happy to bring thrilling joy to daily life through Coca-Cola, a brand I’ve always loved. I’ll be showing off the charm of the new Coca-Cola Zero in many fun ways.”
Fans Spot Clever Teasers Before the Announcement
Before the official reveal, fans suspected V was hinting at the collaboration. Earlier this year, he posted photos at a restaurant holding two Coke bottles during a Celine fashion show in Paris. Many now believe this was a subtle tease.
One fan commented,
“He’s not even trying to hide it now. He’s building a whole C universe!”
Another joked,
“Next stop: Chanel, Calvin Klein, or maybe even Cadillac?”
V has been a longtime fan of Coca-Cola, even playfully claiming,
“I don’t think anyone loves Coke more than me.”
V’s Growing List of C Brand Endorsements
With Coca-Cola, V now represents four major brands starting with C:
- Celine – Global ambassador since 2023, attending Paris Fashion Week.
- Cartier – Luxury watch and jewelry brand ambassador.
- Compose Coffee – South Korean coffee chain he endorsed in 2024.
- Coca-Cola – Latest addition, announced in August 2025.
Fans have dubbed this his “C Brand Collection”, speculating if he’s intentionally choosing brands with the same initial. His influence in the fashion and beverage industries continues to grow, making him one of the most sought-after ambassadors globally.
Military Service and Post-Discharge Activities
V completed his mandatory military service in June 2025 after serving in the Ssangyong Unit Special Task Force. Despite his enlistment, he remained active, releasing singles like “FRI(END)S” in March 2024 and collaborating on winter tracks. After discharge, he made a high-profile appearance at Paris Fashion Week for Celine.
BTS members recently confirmed they are preparing for a full group comeback in Spring 2026, adding to the excitement around V’s solo and group activities.
Why Brands Love Working With V
V’s appeal lies in his versatility—equally captivating as a performer, fashion icon, and relatable celebrity. His social media influence is unmatched, with every post breaking records. Brands benefit from his massive fanbase (ARMY) and his ability to make even simple endorsements feel personal.
A marketing expert noted,
“V doesn’t just promote products; he integrates them into his lifestyle, making collaborations feel authentic. That’s why brands keep coming back.”
What’s Next for V’s C Brand Universe?
Fans are now speculating which C brand could be next. Some possibilities include:
- Chanel (Luxury fashion)
- Calvin Klein (Apparel)
- Converse (Footwear)
- Cadillac (Automotive)
Given his track record, it wouldn’t be surprising if another major deal is already in the works.
Also Read:
Coca-Cola’s Strategy in Partnering with K-Pop Stars
Coca-Cola has a history of collaborating with global stars, but this marks their first major partnership with a BTS member. The move aligns with their strategy to attract younger audiences through high-impact influencers.
Previous Korean ambassadors included actors like Park Seo-joon, but V’s global reach takes it to another level. The campaign is expected to roll out worldwide, further boosting Coca-Cola’s presence in the Asian and international markets.
V’s Upcoming Projects
Besides endorsements, V is expected to focus on:
- New music (Possibly a solo comeback before BTS’s 2026 reunion)
- Acting opportunities (After his successful OSTs for K-dramas)
- More fashion collaborations (Potentially expanding his C brand list)
With his military service behind him, 2025-2026 could be his biggest career phase yet.
