BTS

V

BLACKPINK’s Record-Breaking Feat: 93 Million YouTube Subscribers and Counting

BLACKPINK

IU's Singapore Shows for H.E.R. World Tour Sell Out in Breakneck Speed: "Thanks to the Power of UAENA"

IU

Cha Eun Woo

Han So-hee

Kim Ji Won Has Flabbergasted Netizens With Her Unexpected Singing And Dancing Skills

Kim Ji Won

Park Min Young

SEVENTEEN

Jungkook

Park Hyung Sik

Park Shin Hye

Kim Go-eun Surprises Fans with Coffee and Movie Goodies at "Exhuma" Coffee Truck Event

Kim Go Eun

Former Oh My Girl's JinE Apologizes for Social Media Post About aespa's Karina and Lee Jae Wook's Dating News

Karina

Selena Gomez

Le Sserafim

Dakota Johnson

Megan Fox

Taylor Swift

Kim Soo Hyun

Lee Jae Wook

Jennie

Gong Yoo

J-Hope

RIIZE

aespa

Song Joong Ki

HYBE Takes A Shot At Min Hee Jin For Berating Their Environmental Initiatives

Hybe

ADOR Threatens Strong Legal Action Against Perpetrators Targeting NewJeans

NewJeans

Byeon Woo Seok

Byeon Woo Seok

NCT

NCT

What Happened Between Hyeri, Ryu Jun-Yeol, and Han So-hee? Hyeri Opens Up About Ex-Boyfriend's New Relationship

Hyeri

Royal Rumble: Spanish Journalist Doubles Down on Kate Middleton's Alleged Health Concerns

Kate Middleton

Upcoming K-Pop Girl Group ILLIT of HYBE Labels’ Faces Speculation About Their Potential Success… Or Failure

ILLIT

lisa

Lisa

BTS’ Jimin’s song Smeraldo Garden Marching Band grabs top spot on iTunes chart in 108 countries within 24 hours of release

Jimin

Install VvipTimes App (PWA) For Desktop Users:-

VvipTimes App(PWA) Desktop

Install VvipTimes App on Android Device:-

VvipTimes App(PWA) Android

Han So Hee’s contracts as advertising model come to an end amid relationship controversy

Han So Hee's contracts as advertising model come to an end amid relationship controversy

By

|

IST

|

in

In the wake of relationship rumors, actress Han So Hee’s advertising contracts come to an abrupt end. How much has this relationship controversy affected the star?

Actress Han So Hee, recently admitted to being in a relationship with actor Ryu Jun Yeol. This admission sparked rumors of a ‘transit relationship’, leading to the termination of her advertising contracts.

Han So Hee’s contract with ‘Chum Churum’, a brand under Lotte Chilsung, concluded in early March and was not renewed after its one-year term. Representatives from Lotte Chilsung stated, “Following the expiration of her contract, no renewal was pursued,” and added that her replacement for the role has yet to be determined. This marks the first instance in eight years that the advertising model for ‘Chum Churum’ has changed within a year.

Similarly, NH Bank has reportedly decided not to renew their contract with Han So Hee as well, with plans to scout a new model and commence promotional activities in the near future. Han So Hee had been associated with NH Bank as a model since 2021, concluding her tenure earlier this month.

Additionally, the comment section for her advertisement video on the used car trading platform, Hey Dealer, has been closed amid criticism stemming from the recent relationship controversy.

In response to the backlash, Han So Hee declared her intention to take legal action against malicious comments on March 18 KST.

In Korea, soju brand endorsements are considered one of the most lucrative partnerships and are widely reserved for only the biggest stars in Korea. The news puts into perspective how much this scandal has affected the star.

  • Korean Netizens Revisit Han So Hee’s Claim of Unawareness About Love Scene in ‘My Name’ Amid Age Controversy

  • Han So Hee’s Real Age Revealed: The Emotional Story Behind Her Official Birthday Discrepancy

  • Song Kang and Han So Hee’s Nevertheless gets Japanese remake The Shape of Love with Ryusei Yokohama in lead role

  • Did Jeon Jong Seo Just Shut Down Speculation of a Rift With Han So Hee?

  • Weekly Hallyu Highlights: Seunghan Exits RIIZE, Jimin Scammed, Taeil’s Contract Terminated, and More

  • Actress Jeon Jong Seo Brushes Off Instagram Scandal with Bold Update: “She Doesn’t Care”

To get our latest news/breaking news as instant notification in your device, please allow VvipTimes to send you notification. If you prefer less noise, you can simply follow us on Twitter(X).

What are your thoughts?

Leave a Reply

Your email address will not be published. Required fields are marked *

Breaking News