SEVENTEEN member Mingyu has sparked intense online reactions with his new campaign for Calvin Klein’s Fall 2025 denim collection. This marks his third collaboration with the brand, following his appearances in their Fall 2024 and Spring 2025 campaigns. The campaign launched on August 19, 2025, and features Mingyu modeling a range of denim pieces, including reimagined versions of the brand’s iconic styles. Social media platforms have been flooded with enthusiastic responses from fans worldwide, who have praised his visuals and style. The campaign highlights Calvin Klein’s latest denim designs, which draw inspiration from 1990s fashion trends .
Mingyu’s Calvin Klein Partnership
Mingyu first became a Calvin Klein ambassador in August 2024 when he fronted the Fall 2024 denim campaign. He has since featured in multiple campaigns for the brand, including the Spring 2025 collection. For the latest Fall 2025 campaign, Mingyu models key pieces such as the 90s Straight Jean in vintage and dark washes, the Carpenter Jean, the 90s Taper Jean, and trucker jackets. The collection introduces Calvin Klein’s new CK Emblem print, a fresh reinterpretation of the brand’s classic monogram. The designs aim to provide a clean and graphic edge to traditional denim wear. Mingyu has expressed honor at representing Calvin Klein, noting its broad appeal and strong public presence .
Campaign Details and Collection
The Calvin Klein Fall 2025 denim collection emphasizes 1990s-inspired silhouettes and includes both denim and underwear pieces. Key items feature the allover CK Emblem print, which updates the brand’s signature monogram. The campaign also showcases the Slim Jean, designed for a close fit, and the Carpenter Jean in a rigid straight-leg cotton cut. Underwear remains a strategic category for Calvin Klein, with the new Heritage Cotton line featuring the brand’s recognizable waistband and vintage design elements. The Icon Cotton Stretch Trunk introduces technical upgrades like a stitch-free Infinity Bond waistband. The campaign was shot by photographer Torso, and behind-the-scenes images were exclusively shared by Teen Vogue .
Fan Reactions on Social Media
Fans have expressed overwhelming excitement on social media platforms like X (formerly Twitter), with many posts going viral. Reactions have focused on Mingyu’s visuals, physique, and styling in the campaign images. Comments range from enthusiastic praise to humorous declarations of lost sanity over his appearance. The campaign has trended globally, with fans sharing photos and videos extensively. Some fans have also drawn comparisons between Mingyu and BTS member Jungkook, another Calvin Klein ambassador, sparking discussions and hopes for a potential joint campaign in the future .
“Kim mingyu you are absolutely INSANE…”
— @suho_jinyoung“WHAT THE FUCKKKKK”
— @gyumedia“MINGYU WHAT ABOUT MY SANITY ????”
— @_MWYJLUVR“KIM MINGYU IS NOT FOR THE WEAK!!!!!!!!”
— @hoararity“THANK YOU FOR THIS BLESSING”
— @sjjjswjmmdshc13“he really is the it boy of calvin klein”
— @luvr8hao
Mingyu’s Growing Profile with Calvin Klein
Mingyu’s continued collaboration with Calvin Klein underscores his rising status as a global fashion influencer. His previous campaigns for the brand were well-received, contributing to his selection for this major Fall 2025 launch. In interviews, Mingyu has shared his initial nervousness about representing such an iconic brand but credited the supportive Calvin Klein team for making the experience positive. His ability to blend Calvin Klein’s classic aesthetic with his own modern appeal has made these campaigns particularly successful. This partnership also reflects the broader trend of K-pop stars becoming ambassadors for major global brands, highlighting the genre’s significant influence on fashion and culture .
SEVENTEEN’s Recent Activities
Mingyu’s group, SEVENTEEN, recently celebrated their 10th anniversary in May 2025 with the release of their new album Happy Burstday. The group has also announced a forthcoming world tour, including stops in the United States scheduled for October 2025. These milestones mark a significant decade in the music industry for the group, which has achieved substantial international success. Mingyu’s individual activities, such as the Calvin Klein campaign, complement the group’s ongoing projects and global presence .
Calvin Klein’s Celebrity Campaign Strategy
Calvin Klein has a history of partnering with high-profile celebrities for its campaigns, which often generate significant media attention and viral moments. Recent ambassadors have included actors like Jeremy Allen White and K-pop stars such as BTS’s Jungkook and BLACKPINK’s Jennie. The brand’s strategy leverages the massive fan bases and global influence of these celebrities to reach diverse audiences. Mingyu’s involvement aligns with this approach, tapping into the dedicated and expansive SEVENTEEN fanbase. The use of K-pop idols in major fashion campaigns highlights the growing intersection between the music industry and global fashion branding .
Availability of the Collection
The Calvin Klein Fall 2025 denim collection featured in Mingyu’s campaign is currently available for purchase on the brand’s official website. The campaign continues to be promoted across Calvin Klein’s social media channels, with additional content and images being released. Fans can view the full range of products, including the various denim fits and underwear pieces showcased by Mingyu. The collection’s focus on 1990s-inspired designs offers a nostalgic yet modern take on denim fashion .
Also Read: SEVENTEEN’s S.Coups and Mingyu Confirm New Hip-Hop Unit Debut Following Fan Speculations
Credits: The Hollywood Reporter, Teen Vogue
