The term “star power” is often used in entertainment, but rarely demonstrated as clearly as by BTS V this week. The K-pop idol generated over 2 million mentions on social media platform X (formerly Twitter) simply by arriving in Paris for Celine’s Spring-Summer 2026 fashion show, showing the world what true celebrity influence looks like.
What “Star Power” Really Means
In entertainment, “star power” refers to the additional credibility and attention that comes from being associated with someone famous. This influence can drive public interest, media coverage, and social media engagement. The concept describes the unique ability of certain celebrities to capture global attention and generate buzz through their mere presence.
V’s recent impact provides a textbook example of this phenomenon in action. His airport departure from Incheon to Paris on October 4 alone sparked over 1.2 million mentions on X in less than twelve hours. This social media response continued to build as he arrived at the fashion event, ultimately reaching the remarkable milestone of 2 million posts about his appearance.
Paris Fashion Week Appearance
V attended Celine’s รtรฉ 2026 show in Paris on October 5, 2025, marking his second appearance for the fashion house since completing his mandatory military service. The idol made a strong style statement in a brown knee-length coat with matching trousers, complemented by a white shirt and leopard-print tie.
During the event, V was seen interacting warmly with other attendees, including Hollywood star Uma Thurman, whom he assisted when her hair slipped. He also met with Sidney Toledano, former Dior and LVMH chief, exchanging polite greetings in French. His playful side emerged as he did the “cat paw” pose with MEOWW’s Narin and connected with fellow K-pop artists from the group TWS.
In an interview with Vogue, V shared his enthusiasm for the collection, particularly noting a sparkling purple dress that caught his eye. He stated:
โI went to see the Celine show today, and first of all, there were so many really pretty looks. Among them, there was this purple dress with some sparkles, ah! I really, really want to wear it. But when would Iโฆ huh? Thereโs no rule saying I canโt, right? Iโll try it someday.โ
Fan Reactions to V’s Social Media Impact
Fans quickly took to social media to celebrate V’s impressive social media numbers, with many noting his significant influence in the entertainment world. One fan perfectly captured the sentiment behind the massive online response:
โSEE when youโre a GLOBAL ICON and THE MAIN EVENT that will happen.โ
Other admirers highlighted different aspects of V’s celebrity status, calling him “the idol of idols” and “everyoneโs favorite.” The overwhelming response reinforced his position as a major influence in both music and fashion industries.
V’s Relationship with Celine
Kim Taehyung officially joined Celine as an international ambassador on March 15, 2023, earning the affectionate nickname “CELINE Boy” from creative director Hedi Slimane. His latest Paris appearance comes just months after his return from military service, having previously attended Celine’s Printemps 2026 presentation in July alongside Korean stars Park Bo-gum and Bae Suzy.
The artist’s connection to the fashion house extends beyond runway appearances. While departing for Paris, he carried a Celine duffel bag featuring a ‘Fight for Joy’ plush keychain, further demonstrating his integration into the brand’s identity.
The Business of Celebrity Influence
The substantial social media response to V’s fashion week appearance demonstrates the tangible value that celebrities with genuine star power bring to fashion brands. This phenomenon represents a significant shift in how fashion houses measure the impact of their ambassador choices, with digital engagement becoming as important as traditional media coverage.
V’s ability to generate millions of social media mentions through a single appearance provides a clear example of how celebrity influence translates into brand visibility in today’s digital landscape. This impact extends beyond immediate social media buzz to longer-term brand recognition and consumer engagement.
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