BTS member Kim Taehyung, known professionally as V, has made an extraordinary debut in the fashion world during his first Fashion Week appearance. The global star ranked fourth overall in Lefty’s SS26 Womenswear Roundup, analyzing influence across Paris, Milan, and New York Fashion Weeks. Despite sharing only two Instagram posts over two days, Taehyung generated a staggering $13.1 million in Earned Media Value for French luxury house Celine, establishing himself as the top Korean soloist of the fashion season.
The Power of Minimal Content With Maximum Impact
Taehyung’s achievement stands out for its remarkable efficiency. The influencer marketing analytics platform Lefty tracked his activity during the fashion weeks, revealing he achieved this massive media value with minimal content. His two posts from Celine’s Été 2026 show in Paris created millions of digital interactions and global media attention.
This performance demonstrates what fans call “Impacthyung” – his ability to generate extraordinary engagement with limited content. An X user expressed amazement at this achievement, writing: “he did this with only 2 ig post btw he’s in a league of his own”. Another fan celebrated how “Taehyung didn’t just grace Fashion Week — he lived it like a dream.”
The SS26 Womenswear Roundup Rankings
Lefty’s comprehensive report analyzed over 12,000 influencers from major fashion weeks in Paris, Milan, and New York. The platform collaborated with Karla Otto and CTZAR to calculate EMV, engagement rates, and brand impact across the fashion season.
The Top 5 global profiles in the SS26 Womenswear Roundup were:
- Kornnaphat Sethratanapong (Thai actor) for Dior with $23.5M EMV
- Sirilak Kwong (Thai actor) for Dior with $21.5M EMV
- ENHYPEN (K-pop group) for Prada with $18.3M EMV
- Kim Taehyung (BTS member) for Celine with $13.1M EMV
- Mickey Blank (American influencer) for Calvin Klein with $12.6M EMV
Taehyung’s placement made him the highest-ranked Korean solo artist in the global fashion assessment, outperforming many established fashion figures.
Taehyung’s Fashion Week Presence and Style
The BTS star attended Celine’s Paris Fashion Week show on October 5, 2025, marking his first Fashion Week appearance since becoming the brand’s ambassador. He wore a vintage-inspired brown double-breasted coat paired with a silk leopard-print tie from the Spring 2026 collection.
His appearance became one of the most talked-about moments of the entire Fashion Week season, with his visual presence flooding social media timelines worldwide. The minimal but high-impact approach to his Fashion Week participation showcased his significant star power and authentic connection with the Celine brand.
Fan Reactions to the Fashion Achievement
Fans immediately celebrated Taehyung’s recognition across social media platforms. The hashtag #TAEHYUNGxCELINE trended globally as supporters shared their excitement about his fashion influence.
One fan account commented: “Impacthyung at it again. CONGRATULATIONS TAEHYUNG”. Another supporter noted: “Feeling enormously proud of our iconic KIM TAEHYUNG PFW”. Many emphasized how he continues redefining influence as one of the most impactful Asian artists in global fashion.
BTS Members Dominate Fashion Week Season
Taehyung’s fashion success comes as multiple BTS members made high-profile appearances across the Spring/Summer 2026 fashion circuit. The group’s collective presence turned the fashion season into a global conversation, with members representing various luxury houses.
According to Lefty’s consolidated reporting, BTS members achieved significant EMV rankings:
- Taehyung generated $13.1M EMV for Celine at Paris Fashion Week
- Jin created $9.7M EMV for Gucci at Milan Fashion Week
- Jungkook produced $7.44M EMV for Calvin Klein at New York Fashion Week
- RM secured $3.11M EMV for Bottega Veneta at Milan Fashion Week
- Jimin helped Dior trend globally at Paris Fashion Week
This collective fashion dominance occurred as all BTS members are currently preparing for their highly anticipated group comeback in 2026, following their completion of mandatory military service.
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Understanding Earned Media Value in Fashion
Earned Media Value represents the calculated worth of organic mentions and social media coverage generated by a personality or event. In the competitive fashion industry, EMV has become a crucial metric for measuring influence and brand impact.
Taehyung’s $13.1 million EMV from just two posts demonstrates an exceptional return on engagement, highlighting his powerful global reach. Industry reports indicated that his contribution accounted for over 70% of Celine’s total EMV, earning the luxury brand a spot in the top 10 ranking of major fashion labels.
Taehyung’s Growing Fashion Influence
Beyond Fashion Week, Taehyung has been strengthening his position in the fashion world. He recently attended W Korea’s “Love Your W” 20th Anniversary Gala in Seoul with his BTS bandmates RM and j-hope. His red-carpet appearance in a custom JAYBAEK Couture velvet blazer with gold embroidery made headlines and reinforced his reputation as one of Asia’s most stylish celebrities.
His fashion journey continues as he maintains his ambassador role with Celine while participating in BTS’s group activities. The artist made his solo debut with his first studio album “Layover” in September 2023 and completed his military service in June 2025.
Also Read: BTS V Brings Prince-Like Charm to Celine at Paris Fashion Week
Credits: lefty.io, facebook.com/thvupdates
