Jordan March, a key agent at SERHANT, has publicly expressed his frustration after CEO Ryan Serhant chose an outside broker to lead a major project. The decision, shown on the new season of Netflix’s Owning Manhattan, has sparked conversation about loyalty and business strategy within the high-stakes world of New York real estate.
The situation unfolded during a launch event for Ryan Serhant’s 200 Amsterdam project. To the surprise of his own agents, Serhant introduced Peter Zaitzeff from the rival Corcoran Group as the new sales director for the development. For Jordan March, a managing partner and 16-year industry veteran with over $1 billion in career sales, the news was a direct letdown.
The Broken Promise That Sparked the Reaction
Jordan March’s frustration stems from what he sees as a broken promise. He revealed that Ryan Serhant had consistently assured him of major future opportunities.
“Right now, I’m pretty pissed off because Ryan has always promised me something big,” Jordan told the cameras. “The answer always was, ‘I just don’t have anything this moment.’ And then it seems like there’s a development that comes, and you tell me you had to go to Corcoran to find somebody to work on that development? Come on now”.
The moment was captured in Season 2, Episode 2 of Owning Manhattan, which is now streaming on Netflix. Fellow agent Jessica Taylor also noted she had never seen Jordan’s name attached to new development deals, adding context to his reaction.
Ryan Serhant’s Strategy Behind the Surprise Hire
Ryan Serhant’s decision, while shocking to his team, was calculated. The 200 Amsterdam project involves selling hundreds of millions of dollars worth of property in a single building. Serhant described Peter Zaitzeff not just as a top broker, but as “one of the kings of new development” in New York City, with over $3 billion in sales to his name.
Serhant had been pursuing Zaitzeff for some time, seeing him as crucial to building a “massive” future for his four-year-old company. Despite Zaitzeff’s initial loyalty to Corcoran, where he had built relationships for seven years, Serhant successfully recruited him by offering the sales director position. This move highlights Serhant’s priority of bringing in top external talent to grow his brokerage, even if it disappoints existing team members.
The High-Stakes Deal Jordan March Missed
The tension over the missed opportunity at 200 Amsterdam was compounded by another major deal that played out in Season 2. Jordan March was actively shopping a $60 million luxury condo at 150 Charles Street in the West Village.
This property featured nearly 6,000 square feet, a $450,000 parking space, and over 3,000 square feet of terrace space. In a behind-the-scenes reveal, March shared that he had sent this exclusive listing to two famous friends: Hailey Bieber and music producer Benny Blanco. He has childhood ties to Bieber’s family and was a former comrade of Blanco’s in music school.
Despite having these high-profile potential buyers, the deal slipped away. Peter Zaitzeff, the same outside hire, sold the condo for its full asking price by the end of Episode 5, earning a $1.8 million commission. March acknowledged the property was a rare “one of one” opportunity that any celebrity would want, but expressed surprise at how quickly it sold.
Real Reactions and the Blurred Line with Reality
The drama extends beyond the screen. In promotional interviews for the show, the cast has discussed the real pressures of filming their high-stakes jobs. Ryan Serhant has emphasized that the Netflix series aims to film “everything, for better or for worse,” to avoid audiences wondering what was left unseen.
This approach contributes to the genuine reactions from agents like Jordan March. Industry reviews of the new season note that while the real estate may be glamorous, the real draw is watching ambitious agents like March navigate this cutthroat landscape.
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How to Watch the Unfolding Drama
Owning Manhattan Season 2 is currently available to stream in full on Netflix. The season continues to follow Ryan Serhant’s expansion of his brokerage, which now includes a growing office in Miami.
The core cast of agents returning for Season 2 includes Jordan March, Chloe Tucker Caine, Nile Lundgren, Tricia Lee, and Jessica Taylor, among others. New episodes capture the fallout from Serhant’s hiring decisions and the ongoing competition among the agents for Manhattan’s most exclusive listings.
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