South Korean singer IU has once again proven her musical prowess as her pre-release single, “Love wins all,” takes the world by storm, securing top positions on global iTunes charts and amassing over 1 million Spotify streams within hours of its debut.
Released on January 24, “Love wins all” not only claimed the No. 1 position on various domestic real-time music charts, including Melon’s Top 100, but also marked a historic moment as the first time a female artist’s song debuted at No. 1 on Melon. The achievement underscores IU’s enduring popularity and influence in the South Korean music scene.
The success of IU’s latest single transcends borders, with “Love wins all” soaring to the top of iTunes Top Songs charts in more than 23 regions worldwide. Countries such as Bahrain, Brunei, Cambodia, Cape Verde, the Czech Republic, Finland, Honduras, Hong Kong, Indonesia, and Kazakhstan have all experienced IU’s single claiming the coveted No. 1 spot.
Notably, the Spotify counter recorded a remarkable 1,039,600 streams for “Love wins all” shortly after its release, showcasing IU’s global resonance and the immense anticipation surrounding her upcoming album.
Adding to the triumph is the captivating music video for “Love wins all,” featuring a collaboration with BTS’ V. Released alongside the single, the music video, directed by Um Tae Hwa, unfolds as a poignant visual masterpiece set in a post-apocalyptic world. IU and Taehyung’s exceptional acting skills bring to life a tale of concealed love and tragic destiny, earning widespread acclaim globally.
Despite initial title changes from “Love Wins” to “Love wins all,” the single maintains its artistic depth, resonating profoundly with fans. Serving as a precursor to IU’s highly anticipated forthcoming album, “Love wins all” promises more emotionally charged and captivating musical experiences.
As IU continues to make waves across the global music landscape, fans eagerly await the full release of her upcoming album, which is expected to further solidify her position as one of South Korea’s most influential and beloved artists. With “Love wins all,” IU once again proves that her music transcends boundaries and continues to captivate audiences worldwide.
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