aespa‘s latest comeback single “Dirty Work” has sparked debates online after its Spotify streaming numbers raised suspicions among some netizens. While the song debuted at No. 63 on the Global Spotify Chart with 1.8 million streams, critics questioned the legitimacy of the streams, particularly from Thailand. Fans quickly defended the group, highlighting their strong international fanbase and criticizing SM Entertainment’s promotional strategies.
aespa’s “Dirty Work” Achieves Strong Spotify Debut
The K-pop girl group aespa released “Dirty Work” on June 27, marking their first comeback in months. The track, featuring a mix of heavy industrial sounds and minimalistic beats, quickly gained attention. According to Spotify data, the song earned 1,836,980 streams in its first day, securing a spot on the Global Spotify Chart.
Despite the strong debut, some netizens questioned the streaming numbers, suggesting that the high plays from Thailand indicated artificial boosting. A popular chart account shared the stats, leading to heated discussions online.
“The streams seem too concentrated in Thailand—how is that possible unless it’s botted?” — Netizen comment on Nate Pann
“aespa has always had a huge Thai fanbase, so this isn’t surprising. SM just doesn’t promote them well.” — Fan defending the group on X
Fans Clap Back at Suspicion Over Legitimate Streams
Many fans argued that aespa’s popularity in Thailand and other Southeast Asian countries is well-documented. The group has previously held successful tours and fan meetings in the region, contributing to a dedicated international following. Supporters also pointed out that “Dirty Work” had strong pre-order numbers, indicating genuine fan interest.
On Korean forums like Nate Pann, some users shared screenshots of aespa’s streaming stats in Thailand, but most comments dismissed the skepticism.
“Korean fans need to realize K-pop is global now. Just because a song does well overseas doesn’t mean it’s fake.” — Fan reaction on X
“If SM actually promoted them properly, we wouldn’t have to defend their achievements like this.” — MY (aespa’s fandom) comment
SM Entertainment’s Promotional Strategy Under Fire
Fans have long criticized SM Entertainment for its handling of aespa’s promotions. Despite the group’s innovative concepts and strong musical performances, many believe the company fails to capitalize on their global potential. The lack of consistent international marketing has led fans to take matters into their own hands, organizing streaming parties and social media campaigns.
The controversy comes just weeks after SM faced backlash for high album pricing and poorly timed teaser releases ahead of the comeback. Some fans speculate that the company’s legal actions against online critics were an attempt to shift focus away from these issues.
aespa’s Continued Success Despite Challenges
Despite the streaming debate, aespa’s career trajectory remains strong. Earlier this year, they made history as the first K-pop girl group to have six projects in the Billboard 200’s top 50. Their single “Whiplash” also became their first top 10 hit on the Billboard Global 200.
The group is set to continue their “Synk: Parallel Line” world tour, with upcoming stops in Europe and North America. Their ability to merge virtual and real-world performances has kept them at the forefront of K-pop innovation.
Credits: Data sourced from Spotify charts, Nate Pann, and fan discussions on X.
