Lisa’s recent appearance on “Zip Daesung” ignited a wave of fan frustration regarding BLACKPINK’s lack of group promotions and YG Entertainment’s handling of the iconic girl group. Her comments about the group’s limited TV show appearances sparked a heated debate about the future of BLACKPINK as a unit.
TV Show Absence
During the show, Daesung expressed his desire to see BLACKPINK as a full group on his program. He noted that two members had already appeared, and he hoped for a complete group appearance. When asked about the possibility of BLACKPINK appearing on variety shows, Lisa stated, “BLACKPINK rarely appears on shows.” When pushed further, she added, “I donโt think we will. But if itโs just one, itโd probably be a music show.” While she mentioned discussing it with the other members, her response confirmed fans’ long-standing observations: BLACKPINK’s limited presence on variety shows.
Daesung asks Lisa if BLACKPINK will go out on shows, as a whole, when they have a comeback, in hopes that sheโll say that theyโd appear on Zip Daesung but Lisa said, โBLACKPINK rarely appears on shows.โ He doesnโt give up and asks if you had to go on one and she replied, โI donโtโฆ pic.twitter.com/SojevQO289
Lisa’s comments quickly went viral, leading to widespread fan disappointment. Many fans expressed frustration over BLACKPINK’s absence from TV shows, interviews, and music programs. They highlighted how other top K-pop groups maintain a strong public presence. Despite BLACKPINK’s global popularity, their promotional activities remain minimal, leading to questions about YG Entertainment’s management.
Fans took to social media to criticize YG Entertainment for its poor handling of BLACKPINK’s group activities. While each member focuses on solo projects, fans believe the company has not done enough to maintain BLACKPINK’s presence as a group.
I'm going to say my opinion about this and many will surely argue with me: I understand that BLACKPINK is at another level, but yg's strategy is being terrible, I don't understand why to announce a massive world tour and not give promotion to your best group (+) https://t.co/7ubDwpDVSx
YG Entertainment’s announcement of BLACKPINK’s 2025 world tour, scheduled to begin in July, initially generated excitement.1 However, this quickly turned to skepticism. Fans expressed concern over the agency’s rushed planning and lack of information about new group music.
Fans felt that instead of focusing on a proper comeback, promotional content, or increasing BLACKPINK’s visibility, the agency seemed to push a tour with minimal build-up. Beyond the tour, fans criticized the agency for failing to balance BLACKPINK’s group and solo careers. While the members have successfully launched individual labels and projects, many believe YG Entertainment should still actively promote BLACKPINK as a unit.
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