BLACKPINK Reunites for 2025 DEADLINE World Tour with New Trailer Highlighting Individual Styles, Stirring Fan Excitement and Questions About Group Unity

BLACKPINK has released the official trailer for their DEADLINE World Tour, marking their first group project since renewing contracts with YG Entertainment for collective activities. The teaser, filled with cinematic visuals and solo shots of Jisoo, Jennie, Rosé, and Lisa, has ignited excitement but also raised questions about the group’s future dynamics and fairness in member representation.

BLACKPINK Returns With a Bold New Identity

The DEADLINE World Tour trailer, released on June 26, 2025, showcases the members in a Western-themed concept, featuring dusty roads, a pink convertible, and dramatic solo shots. Each member appears with distinct styling, reinforcing their individual star power.

Fans noticed that the group’s dynamic has shifted from a tightly managed K-pop act to what some call a “star alliance”—four independent artists coming together for a shared project. This change follows their decision to pursue solo careers outside YG while maintaining group activities under the agency.

“After spending two years refining their specific solo personas, it’s no wonder this reunion hits a bit different. BLACKPINK is no longer one superstar group—it’s now four superstar singers choosing to come together.”

Lisa’s Limited Screen Time Triggers Fan Backlash

While the trailer was meant to build hype, it quickly drew criticism over Lisa’s noticeably shorter screen time compared to the other members. Social media erupted with complaints, with fans analyzing frame-by-frame comparisons showing Lisa appearing for only 3 seconds in the 1-minute-30-second video.

“Why is Lisa getting treated like a backup dancer? She’s the main dancer and rapper but gets less than 5% of the trailer time. This isn’t fair.”

“They really did Lisa dirty with this editing. All members should get equal importance in group content.”

This isn’t the first time fans have raised concerns about unequal treatment of Lisa, who is one of the group’s most globally recognized members. Similar issues were noted in past group promotions, leading to hashtags like #TreatLisaFairly trending on social media.

YG Entertainment’s Silence Adds Fuel to the Fire

As of now, YG Entertainment has not responded to the backlash. The agency typically avoids addressing fan complaints about creative decisions, but the growing frustration has put pressure on them to clarify whether the editing choice was intentional or an oversight.

Despite the controversy, the DEADLINE World Tour remains one of the most anticipated events in K-pop this year. The tour kicks off on July 5, 2025, in Goyang, South Korea, and will span 31 shows across Asia, North America, and Europe before concluding in Hong Kong on January 25, 2026.

The Bigger Question: Is BLACKPINK Still a Traditional Group?

The trailer’s tone and the members’ solo-focused visuals have led some fans to wonder if BLACKPINK is transitioning into a part-time group. Unlike typical K-pop acts with frequent comebacks, BLACKPINK’s group activities are now project-based, tied to tours or major releases.

With Jennie running her label (Odd Atelier), Lisa managing LLOUD, Jisoo under Blissoo, and Rosé signed to The Black Label, their individual careers take priority outside group promotions. This shift has made fans question whether future BLACKPINK activities will be sporadic rather than consistent.

Tour Details and Ticket Sales

The DEADLINE World Tour is set to be their biggest yet, with stops in:

• Los Angeles (SoFi Stadium, July 12-13)
• London (Wembley Stadium, August 15-16)
• Bangkok (Rajamangala Stadium, October 24-26)
• Tokyo (Tokyo Dome, January 16-18, 2026)

Tickets for most dates sold out within minutes, proving the group’s undiminished global appeal.

 Source: kenh

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