BLACKPINK’s Evolution: Writing Their Own Music, Defying K-pop Norms & Fueling Album Rumors After 9 Years

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BLACKPINK, the world’s biggest K-pop girl group, marked their 9th anniversary on August 8, 2025, with heartfelt messages to fans and a ongoing world tour. The group, consisting of Jisoo, Jennie, Rosé, and Lisa, shared emotional posts on social media, reflecting on their journey and thanking their loyal fanbase, BLINKs, for nearly a decade of support.

The celebration comes as the group continues their DEADLINE World Tour, which kicked off in July 2025 with a new song, “JUMP”, and performances across the U.S. and Europe. However, the tour has sparked debates over their stage outfits and setlist choices, with critics questioning their artistic direction while fans defend their creative freedom.

BLACKPINK’s 9th Anniversary Messages

Each member posted personal messages alongside group photos, expressing gratitude for the love they’ve received since their debut in 2016.

Jisoo wrote, “Already 9 years old,” sharing behind-the-scenes snapshots with the members.
Jennie added, “Nine years with these beautiful ladies.”
Rosé celebrated with, “Happy 9th anniversary, BLACKPINK and BLINKs. I love you so much it makes my heart overflow.”
Lisa thanked fans, saying, “BLINKs, thank you for always being part of our world. Happy 9th anniversary, I love you. JenChuRiChaeng.”

Fans worldwide joined the celebration, flooding social media with tributes and trending hashtags like #BLACKPINK9Years.

DEADLINE World Tour: New Song but Familiar Setlist

The DEADLINE World Tour marks BLACKPINK’s first major group activity since their Born Pink World Tour (2022-2023). While the tour introduces “JUMP”, a fresh track, some fans have noticed similarities in the setlist to their previous tour. Critics argue the group is relying too much on past hits, calling the comeback “rushed” and “too safe.”

Despite this, concerts have sold out in multiple cities, proving BLACKPINK’s enduring popularity. The tour is set to continue through late 2025, with potential additional dates in Asia.

Stage Outfits Spark Controversy

The group’s fashion choices have become a major talking point. Jennie and Lisa have faced criticism for ultra-short shorts and bold dance moves, while Rosé, known for a more conservative style, surprised fans with revealing outfits. Jisoo also drew attention for her flirtatious interactions with male backup dancers.

Supporters argue that the group is evolving beyond traditional K-pop norms. Critics, however, claim they are “pandering to Western audiences” and moving away from their original “luxurious and classy” image.

Fans Demand New Music Amid Album Rumors

BLACKPINK’s last full-group album was Born Pink (2022), which broke records as the first K-pop girl group album to top the Billboard 200. Since then, all four members have pursued solo projects, with Jennie, Lisa, Rosé, and Jisoo releasing successful solo music.

Industry insiders suggest a new group album is in the works, potentially their biggest release yet. Fans are eager for fresh material, hoping for a mix of innovation and the signature BLACKPINK sound that made them global stars.

A Legacy of Breaking Records

Since their debut, BLACKPINK has shattered multiple records:

  • First K-pop girl group to headline Coachella (2023)
  • Most-subscribed music artist on YouTube (over 90 million subscribers)
  • First female group to sell over 2 million copies of an album in South Korea (Born Pink)
  • Highest-grossing tour by a female group (Born Pink World Tour)

Their influence extends beyond music, with major fashion endorsements and roles in entertainment, including Jennie’s acting debut in HBO’s The Idol and Jisoo’s lead role in the K-drama Snowdrop.

Also Read: BLACKPINK’s Rosé Stunned After Earning 8 MTV VMA Nominations—Including Song of the Year: ‘I Don’t Even Know What to Say

Credits: K14


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