Global K-pop superstar Jennie of BLACKPINK released the music video for her latest single, “ZEN,” on January 25, 2025. With no prior announcement, the drop instantly captivated fans worldwide, propelling the video to the #1 spot on YouTube’s trending charts in a staggering 45 countries.
“ZEN” is a powerful and visually stunning masterpiece that pays homage to the rich heritage of Korea’s Silla Dynasty, specifically its formidable female leaders and the mythical Jujak (Vermilion Bird). Within mere hours of its release, the music video had already surpassed a whopping 9.1 million views and 700,000 likes on YouTube, solidifying Jennie’s immense global influence.
A Celebration of Korean Heritage and Female Empowerment
Directed by the acclaimed Cho Gi-seok, the “ZEN” music video seamlessly blends Jennie’s signature rap verses with captivating visuals inspired by the Silla Dynasty, a Korean kingdom known for its remarkable women warriors. The meticulous attention to detail extends to Jennie’s outfit, featuring a custom-made golden crown ornament drawing inspiration from the Silla Dynasty’s attire.
The video’s grand production value and Jennie’s captivating presence have garnered widespread acclaim. This latest release serves as a prelude to Jennie’s highly anticipated debut solo album, “Ruby,” slated to drop on March 7, 2025.
A Glimpse into the “Ruby” Era
The 15-track album promises to be a star-studded affair, featuring collaborations with renowned artists like Dua Lipa, Childish Gambino, Doechii, Dominic Fike, FKJ, and Kali Uchis. To further heighten the excitement, Jennie has announced “The RUBY Experience,” a special showcase series offering fans an exclusive look into her solo artistry. The showcase will take place across three major cities: Los Angeles (March 10, 2025), New York City (March 17, 2025), and Seoul (March 24, 2025).
ZEN marks a powerful and captivating introduction to Jennie’s solo journey. With its rich cultural references, stunning visuals, and empowering message, the music video is a guaranteed crowd-pleaser. Be sure to check out “ZEN” and keep your eyes peeled for the upcoming release of “Ruby” and “The RUBY Experience”!
