BLACKPINK’s latest music video for their song Jump has caused a big discussion online. Fans are divided over claims that the video uses artificial intelligence (AI) for some scenes. The video, released on July 11, 2025, is the group’s first comeback in nearly three years. While some fans love the high-energy style, others criticize the visuals for looking cheap or unnatural.
The music video was directed by Dave Meyers and co-produced by Diplo. It features fast cuts, chaotic crowd scenes, and CGI-heavy effects. Some fans say certain parts look like they were made with AI, especially scenes where the members appear to fly or their faces seem altered. Others argue itโs just creative editing and green screen work.
Fans React to the Music Videoโs Visuals
Many fans took to social media to share their thoughts. Some were disappointed, saying the video looks low-quality compared to BLACKPINKโs past work. Others defended the group, pointing out that behind-the-scenes photos show real filming with green screens and practical effects.
“where did the budget goโฆ why is it all ai.” โ @hissinglawn on X
“That MV feels cheap as hell like babeโฆ be so serious. Never touch a green screen again. I’m begging.” โ X user comment
“The AI trend got people calling every visual effects ‘AI-generated’. They clearly used CGI and green screens in the Jump MV. AI and CGI are two entirely different things.” โ X user
The Teaser Also Faced Backlash
Even before the full video was released, a teaser clip caused controversy. Some fans said the members looked unrecognizable in certain scenes, especially in a billboard shot. Many accused YG Entertainment of using AI instead of real editing.
"special edition and your ai couldn't copy" and then half of this mv is made of ai …… https://t.co/ucRdmFOtU9
However, not everyone agreed. A section of fans defended the group as members shared behind-the-scenes photos and videos. The posts by BLACKPINK members showed green screen usage, stunt rigs, and practical effects. The fans argued that many visuals were shot live and edited later for dramatic impact.
“‘They’re having a new concept’ it’s okay but PLEASE A NEW CONCEPT THAT WILL NOT MAKE THEM LOOK CHEAP!!! this cringe, ai generated m/v? reallyy??? i just can’t.,” another one said.
“everybody who called the jump mv ai looking really dumb right now,” a fan mentioned.
“The AI trend got people calling every visual effects ‘AI-generated’. They clearly used CGI and green screens in the Jump MV. AI and CGI are two entirely different things,” an X user wrote.
“the only way for blackpink to clear the ai rumors is to show the behind the scenes for jump,” another one said.
Despite Criticism, ‘Jump’ Is a Huge Success
The debate hasnโt stopped the song from doing well. The music video got 1 million likes on YouTube in just one hour and three minutes, making it one of BLACKPINKโs fastest videos to hit that mark. It also reached 44 million views in two days.
The song debuted live during BLACKPINKโs DEADLINE World Tour in Goyang, South Korea. The group will perform in over 30 shows across 16 cities, including stops in Chicago, Paris, London, and Tokyo.
While some fans question the videoโs production, others appreciate the group trying something new. The music videoโs bold style is different from BLACKPINKโs usual glamorous sets and outfits. Whether fans love it or hate it, the discussion keeps BLACKPINK in the spotlight.
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