The Korean Business Research Institute has announced the Boy Group Member Brand Reputation Rankings for November, highlighting the most influential male idols in K-pop. This month, BTS’ Jin and ASTRO’s Cha Eun Woo have secured the top spots, showcasing their exceptional popularity and impact.
Top Performers in Brand Rankings
BTS’ Jin Leads the Rankings
Jin from BTS claimed first place with a remarkable brand reputation index of 4,208,846, reflecting a 20.62% increase from the previous month. According to the analysis:
Top related keywords: Happy, Running Wild, ARMY Highest-ranking associated terms: Reveal, Happy Positivity-negativity analysis: 90.18% positive response
This surge in rankings aligns with Jin’s growing influence as he promotes his debut solo album.
Cha Eun Woo from ASTRO followed closely with a brand reputation index of 3,680,064. Known for excelling in acting and singing, his ranking reflects his increasing influence through ongoing solo projects and brand endorsements.
K-pop legend G-Dragon of BIGBANG captured third place with a brand reputation index of 3,426,896, underscoring his enduring presence in the industry as he gears up for his much-talked-about comeback.
The rankings are based on data collected from consumer participation, media coverage, and community awareness. This month’s results highlight the evolving dynamics within K-pop, with Jin’s leadership and Cha Eun Woo’s consistent performance proving their strong hold on the industry spotlight.
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