BTS member Jin made a special appearance at the grand opening of Alo Yoga’s first Asian flagship store in Seoul on July 1, 2025. The event marked a major milestone for the lifestyle brand as it expands into the Asian market with a high-profile launch in Gangnam-gu.
The new store, located in the upscale Dosan Park area, is designed to offer an immersive shopping experience with premium activewear and wellness products. Jin, who is Alo Yoga’s global ambassador, participated in the photo wall ceremony, drawing massive attention from fans and media.
Alo Yoga’s Expansion into Asia
Alo Yoga’s Seoul flagship store is a six-story, 6,000-square-foot space featuring a sleek wood façade, a rooftop terrace, and a sunken garden. The brand aims to blend fashion and wellness, bringing its signature studio-to-street designs to South Korea.
The store opening follows Jin’s appointment as Alo’s global ambassador earlier this year. His partnership with the brand highlights shared values like mindfulness, balance, and self-love.
Jin said, “What I really like about Alo Yoga is how they effortlessly combine comfort, style and purpose, while also emphasizing physical and mental well-being, which is something I deeply value.”
The brand’s Vice President of Marketing, Summer Nacewicz, emphasized the significance of entering the Korean market:
“Seoul is a global fashion hub, and Korean fashion and entertainment culture have a worldwide influence. We’ve already built a strong audience in Korea, and there’s a lot of anticipation for Alo’s arrival.”
Jin’s Role as Alo Yoga Ambassador
Jin has been actively promoting Alo’s collections, including his favorites:
- Make Waves Hoodie
- Make Waves Sweatpants
- Double Take Short Sleeve
- Performance Off-Duty Cap
- Alo Runner Shoe
His influence has helped boost the brand’s visibility, especially among BTS fans (ARMY) and wellness enthusiasts. The collaboration includes a global campaign showcasing Jin in Alo’s latest designs, blending fashion with mindful movement.
Fan Reactions and Social Media Buzz
The event sparked excitement online, with fans sharing photos and videos of Jin at the opening. Social media posts highlighted his stylish appearance and interactions with the brand’s team.
“Seokjin looked amazing at the Alo store! So proud of him as an ambassador!” – Fan tweet
“Alo’s new store is stunning, and Jin fits the brand’s vibe perfectly.” – Instagram comment
Alo’s Growth in the Korean Market
Before the flagship launch, Alo Yoga sold products in Korea through e-commerce, seeing strong year-over-year growth. The brand plans to open more stores in department locations across Asia, capitalizing on the region’s booming athleisure market.
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The Dosan Park store will also host wellness events, aligning with Alo’s mission to promote mindful living. The brand’s expansion reflects the growing global demand for fashion-forward activewear that supports both physical and mental well-being.
