BTS member Kim Taehyung (V) has set the internet on fire with his bold new look for Compose Coffee‘s latest campaign. The idol showed off his toned arms in a sleeveless white tank top, leaving fans stunned and amused. The campaign, called “V COMPOSED,” also introduces three new drinks created by Taehyung himself.
The black-and-white poster features Taehyung posing in a simple yet striking outfit—a white tank top, black trousers, and minimal accessories. Fans quickly focused on his muscular arms, joking that the ad was more about his looks than the coffee.
“WHAT ARE WE ADVERTISING HERE?!?!?! But pass the drink, please. It’s (he’s) hot,” one fan wrote on X.
“who looks like this for a coffee ad???????” another fan tweeted.
“this is an INSANE advertisement for coffee??!! 😭😭🥵🥵” a third fan reacted.
The campaign marks Taehyung’s first major project since his military discharge, and fans are loving his bold new image.
Three New Drinks Created by Taehyung
The “V COMPOSED” lineup includes three specialty beverages inspired by Taehyung’s musical background. The drinks are named after Italian musical terms:
- Rich Allegro – A mix of green tangerine, chamomile, lychee, and a hint of red pepper.
- Yuja Staccato – Combines Goheung yuja juice with grapefruit smoothie for a bitter-sweet taste.
- Dolce Serenade – Features domestic honey, espresso, and Compose Coffee’s signature blended milk.
Fans praised Taehyung for his creativity, noting how he put his personal touch into the drinks.
“trust taehyung to pour his identity & essence into everything he does… a genuine music lover + genius,” one fan commented.
“the way Tae would fit perfectly into the Italian lifestyle and dolce vita – I need him to spend some time there…the music, language, food, art, people, it’s so him,” another fan said.
The drinks will be available nationwide starting August 12, with teaser videos playing in 2,900 stores ahead of the full campaign launch on August 19.
Taehyung’s Growing Influence as a Brand Ambassador
Taehyung became Compose Coffee’s ambassador in 2023, and his partnership has significantly boosted the brand’s sales. A company representative said the new campaign aims to strengthen emotional connections with customers through promotions like limited-time discounts.
Beyond coffee, Taehyung is set to appear on the covers of Sure Magazine’s August 2025 Special Issue and W Korea’s September 2025 edition. He has also been named the new ambassador for Coca-Cola Zero, showing his expanding presence in the advertising world.
Fans continue to celebrate Taehyung’s versatility, from music to fashion and now beverage creation. His latest campaign proves once again why he remains one of the most influential idols in the industry.
Credits: soapcentral.com, Facebook/SKPopculture
