BTS has secured the top position in the Korea Corporate Reputation Research Institute’s March 2025 brand reputation rankings for boy groups, maintaining their influence despite ongoing military enlistments. SEVENTEEN and BIGBANG ranked second and third, respectively, in the latest evaluation.
The rankings analyzed data from February 8 to March 8, 2025, measuring factors like media engagement, fan interaction, and public communication. BTS scored 6,980,701 points, outperforming SEVENTEEN (5,969,482 points) and BIGBANG (4,369,863 points).
Goo Chang Hwan, director of the institute, shared: “BTS’s association with terms like ‘record,’ ‘release,’ and ‘dominate’ highlights their continued impact. Keywords such as ‘Billboard,’ ‘Jimin,’ and ‘J-Hope’ also drove their high scores. Their positive public sentiment reached 91.59%, with significant growth in brand consumption and communication metrics.”
Full List of March 2025 Boy Group Brand Rankings
The top 30 boy groups for March 2025 include:
BTS
SEVENTEEN
BIGBANG
SHINee
The Boyz
BOYNEXTDOOR
Stray Kids
NCT
EXO
INFINITE
ZEROBASEONE
BTOB
RIIZE
TWS
ENHYPEN
ATEEZ
Super Junior
ASTRO
MONSTA X
Wanna One
TREASURE
Highlight
TVXQ
GOT7
EVNNE
2PM
TOMORROW X TOGETHER
VIXX
ONF
KickFlip
BTS’s Continued Influence Amid Military Service
Though most BTS members are currently serving in the military, the group’s brand power remains unmatched. Their recent activities, including solo releases and global campaigns, contributed to their high scores. SEVENTEEN, despite dropping to second place, maintained strong performance due to recent concerts and fan events. BIGBANG’s third-place ranking reflects renewed public interest after their 2024 comeback.
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Sources/Credits: Korea Corporate Reputation Research Institute
