BTS Tops March 2025 Boy Group Brand Rankings; SEVENTEEN and BIGBANG Follow Close Behind

BTS has secured the top position in the Korea Corporate Reputation Research Institute’s March 2025 brand reputation rankings for boy groups, maintaining their influence despite ongoing military enlistments. SEVENTEEN and BIGBANG ranked second and third, respectively, in the latest evaluation.

The rankings analyzed data from February 8 to March 8, 2025, measuring factors like media engagement, fan interaction, and public communication. BTS scored 6,980,701 points, outperforming SEVENTEEN (5,969,482 points) and BIGBANG (4,369,863 points).

Goo Chang Hwan, director of the institute, shared:
“BTS’s association with terms like ‘record,’ ‘release,’ and ‘dominate’ highlights their continued impact. Keywords such as ‘Billboard,’ ‘Jimin,’ and ‘J-Hope’ also drove their high scores. Their positive public sentiment reached 91.59%, with significant growth in brand consumption and communication metrics.”

Full List of March 2025 Boy Group Brand Rankings

The top 30 boy groups for March 2025 include:

1. BTS
2. SEVENTEEN
3. BIGBANG
4. SHINee
5. The Boyz
6. BOYNEXTDOOR
7. Stray Kids
8. NCT
9. EXO
10. INFINITE
11. ZEROBASEONE
12. BTOB
13. RIIZE
14. TWS
15. ENHYPEN
16. ATEEZ
17. Super Junior
18. ASTRO
19. MONSTA X
20. Wanna One
21. TREASURE
22. Highlight
23. TVXQ
24. GOT7
25. EVNNE
26. 2PM
27. TOMORROW X TOGETHER
28. VIXX
29. ONF
30. KickFlip

BTS’s Continued Influence Amid Military Service

Though most BTS members are currently serving in the military, the group’s brand power remains unmatched. Their recent activities, including solo releases and global campaigns, contributed to their high scores. SEVENTEEN, despite dropping to second place, maintained strong performance due to recent concerts and fan events. BIGBANG’s third-place ranking reflects renewed public interest after their 2024 comeback.

ALSO READ: Park Hyung Sik’s ‘Buried Hearts’ Promo Video Goes Viral with BTS Track, Fans Speculate About V’s Surprise Appearance

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Sources/Credits: Korea Corporate Reputation Research Institute

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