BTS’ V, also known as Kim Taehyung, has taken the internet by storm with his latest campaign for Compose Coffee. The ads show him in two contrasting rolesโan angel and a devilโsparking excitement and admiration from fans worldwide. The videos, released on August 14, 2025, highlight his versatility as both a performer and a model.
BTS’ V Plays Dual Roles in Compose Coffee Ads
The campaign features two different versions of V. In the first video, he appears in a sleek black button-down shirt with slicked-back hair, giving off a mysterious and intense vibe. His deep voice says, “Have you been waiting long? Let’s meet at Compose.” The second video shows a softer side, with V wearing a white shirt and styled-down hair. Surrounded by empty coffee cups, he gently says, “I missed you. Let’s meet at Compose.”
Fans quickly noticed a white angel wing hanging in the background of the second video, leading to theories about an “angel and devil” theme. Many praised how well V portrayed both characters, switching effortlessly between a darker, more intense look and a warm, angelic presence.
“Girll tell me so this is about twin? or angel devil?? taehyung is so genius”
“THE FACE ECONOMY OH MY GOD”
Fans Praise Vโs Attention to Detail and Voice Acting
Beyond the visuals, fans were impressed by how V adjusted his voice to match each character. For the “devil” concept, he used a deeper tone, while the “angel” version had a softer, sweeter delivery. This small but impactful detail added depth to the campaign, making it feel like a short cinematic experience.
“I love how he changed his voice from deep to soft my goodness he’s so good at this ๐ญ”
“Actorhyung please comeback anyway he looks so damn handsome”
The ads also included subtle storytelling elements, like the number of coffee cups and the placement of props, which fans analyzed closely. Many joked about how the “angel” Taehyung must have drunk too much coffee, given the empty cups around him.
Compose Coffee Launches New Drinks Created by V
Alongside the campaign, Compose Coffee introduced three new beverages as part of the V COMPOSED lineup. These drinks were developed with Vโs input, blending unique flavors inspired by his artistic taste. The drinks include:
- Rich Allegro โ A mix of green tangerine, chamomile, lychee, and a hint of red pepper.
- Yuja Staccato โ A bittersweet blend of Goheung yuja juice and grapefruit smoothie.
- Dolce Serenade โ A sweet combination of domestic honey, espresso, and blended milk.
Fans loved that V was involved in creating the drinks, with many calling him a “genius” for his creative approach.
“trust taehyung to pour his identity & essence into everything he does like only he could take something as simple as a drink & make it feel so personal, artful, & layered with meaningโฆ a genuine music lover + genius”
Nationwide Rollout and Fan Reactions
The campaign went live in over 3,000 Compose Coffee stores across South Korea, featuring in-store videos, posters, and special cup sleeves with Vโs image. Fans visiting the stores shared their excitement online, posting pictures of the promotional materials.
“I went to try Taehyungโs drink, saw his photo, and got his special cup holder, Iโm truly in love๐ญ๐ญ๐ญ๐ญ๐ญ๐ค๐ค๐ค๐ค๐ค”
The ads also coincided with Vโs other brand deals, including his role as the new ambassador for Coca-Cola Zero. With his face appearing everywhere in South Korea, fans joked that brands were “fighting” over him.
“coca cola and compose coffee fighting for taehyung’s best brand title”
Vโs Growing Influence After Military Discharge
Since completing his mandatory military service in June 2025, V has been active in both music and fashion. He recently attended Paris Fashion Week 2025 as Celineโs ambassador and is set to appear on the cover of W Koreaโs September issue. His return to the entertainment industry has been met with overwhelming support from fans, who eagerly await his future projects.
The Compose Coffee campaign is just one example of how V continues to push creative boundaries, proving once again why he remains one of the most influential figures in K-pop.