Byeon Woo Seok and Kim Hye Yoon‘s new K-drama script book for “Lovely Runner” has made history by becoming the first drama script book to reach the top of bestseller lists. Released on July 22, 2024, the book quickly soared to the number one spot at Kyobo Bookstore, South Korea’s largest bookseller, for the third week of July.
Lovely Runner’s Script Book Achieves Bestseller Status
“Lovely Runner,” a time-slip romance drama, has achieved a milestone no other K-drama has. The script book’s ascent to the top of bestseller lists is a significant achievement for the genre. According to Kyobo Book Centre, the book’s impressive sales are largely due to the drama’s immense popularity and the enthusiastic response from fans even before the book’s official release.
This marks the first time a K-drama script book has claimed the number one position. While script books for films like Park Chan Wook‘s 2022 film “Decision to Leave” and Bong Joon Ho‘s 2019 film “Parasite” have reached bestseller status before, no drama script book had ever reached this peak. The success of “Lovely Runner’s” script book highlights the drama’s widespread appeal and the strong support from its fanbase.
About ‘Lovely Runner’ and Its Popularity
“Lovely Runner” is a 16-episode series that aired from April to May 2024. The show follows Im Sol (played by Kim Hye Yoon), who travels back to her high school years and reunites with idol Ryu Sun Kae (played by Byeon Woo Seok). Determined to change their fates after witnessing their unfortunate futures, Im Sol tries to alter their destinies.
The series captivated audiences with its engaging storyline and the compelling performances of the lead actors. The on-screen chemistry between Byeon Woo Seok and Kim Hye Yoon drew significant attention, contributing to the show’s success. During its sixth week of broadcast, “Lovely Runner” achieved the number one spot in viewership ratings across 130 regions, as reported by Rakuten Viki.
Audience Demographics and Book Sales Insights
The script book’s success is also reflected in its audience demographics. Kyobo Book Centre reported that 94.2 percent of the book’s readers are women, with those in their 30s forming the largest group at 34.4 percent. This data underscores the drama’s strong connection with female viewers and highlights its broad appeal across various age groups.
Lovely Runner Streaming Update on Netflix
Given “Lovely Runner”’s evident popularity, Netflix has decided to stream the drama on its platform. On July 15, 2024, Netflix announced that “Lovely Runner” will be available for streaming starting July 31, 2024. This move has excited the K-drama community, especially fans in India who will now have the opportunity to watch the series on a global platform.
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