A specific piece of Cartier jewelry featured in BTS member V‘s recent GQ Korea magazine shoot has reportedly sold out, highlighting his significant influence in the fashion and luxury markets. The item, identified as the Panthère de Cartier ring, was shown as sold out on the brand’s official website soon after the photos were published, prompting widespread reaction from fans who declared the singer’s “Midas touch” undeniable.
Official Release and Photoshoot Details
BTS’s V, whose full name is Kim Taehyung, debuted on January 9, 2026, across six different covers for the February issue of GQ Korea Magazine. The photoshoot, titled “Me & You,” featured the singer with vibrant red hair and styled with high-end Cartier jewelry. The images quickly became a sensation across online communities, drawing significant attention for V’s visuals and styling choices.
The Sold-Out Cartier Jewelry
The item at the center of the sell-out news is the Panthère de Cartier ring. Following the publication of the GQ Korea photos, fans noted that this specific ring was listed as “completely SOLD OUT” on Cartier’s official website. This rapid sell-out is a direct and quantifiable measure of the commercial impact a celebrity endorsement can have, particularly when tied to a high-profile media feature. The incident underscores a trend where products worn by globally influential K-pop stars experience immediate spikes in consumer demand.
Fan Reaction and “Midas Touch” Commentary
The online fan community reacted swiftly to the news, celebrating V’s powerful effect on consumer trends. In social media posts and fan community forums, supporters labeled the event as proof of “Taehyung’s impact” and his “Midas touch,” a reference to the mythical king who turned everything he touched to gold. This phrasing has been widely adopted to describe the singer’s consistent ability to drive trends and sales, from music and fashion to luxury goods.
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BTS’s Group Comeback
This individual fashion milestone for V occurs as BTS prepares for its highly anticipated full-group comeback. The band is scheduled to make its grand return on March 20, 2026, an event that has already generated global excitement among fans. Activities from individual members, including magazine features, brand partnerships, and solo projects, are contributing to the heightened anticipation for the group’s reunion and new music.
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