The new K-Drama “Don’t Call Me Ma’am“ has begun its run, telling the story of three women navigating life in their forties. The series premiered with its first two episodes on November 10 and 11, 2025, and has settled into its regular weekly broadcast pattern. For viewers following the journey of Jo Na-jeong, Gu Ju-Young, and Lee Il-Ri, new episodes air twice weekly.
When to Watch New Episodes
The show follows a consistent release schedule. New episodes of “Don’t Call Me Ma’am” air every Monday and Tuesday at 10:00 PM Korea Standard Time (KST) on the TV Chosun network.
The drama took over this time slot from the previously airing “Confidence Queen”. This two-episode-per-week pattern is common for Korean television dramas and allows international fans to plan their viewing accordingly.
For audiences outside South Korea, the series is available globally on Netflix. The platform adds new episodes shortly after they air in Korea, complete with multiple subtitle options including English. This makes it easy for international viewers to keep up with the series as it airs.
Understanding the Story and Characters
“Don’t Call Me Ma’am” centers on three longtime friends, all 41 years old, who each face different challenges in their personal and professional lives.
Kim Hee-sun plays Jo Na-jeong, a former top home shopping host who earned hundreds of millions of won during her career peak. She left her glamorous job to become a full-time housewife and mother of two sons. Now, she attempts to make a comeback to her broadcasting career while balancing family responsibilities. In the second episode, she attends a re-employment interview at her former workplace, Sweet Home Shopping, creating a pivotal moment in her story.
Han Hye-jin portrays Gu Ju-Young, a planning manager at a prestigious art center. While she appears to have a perfect life with success in both her personal and professional spheres, she secretly endures pain in her sexless marriage while trying to have a baby with her husband.
Jin Seo-yeon takes the role of Lee Il-Ri, a single deputy editor-in-chief at a fashion magazine. She has built a successful career from the ground up but still holds onto romantic fantasies about marriage, a dream she hasn’t yet achieved.
The series explores how these women support each other through their individual struggles while redefining what it means to be in their forties. The production team describes it as a “comedic coming-of-age story” about people striving for a better life as they grow weary of daily routines, parenting battles, and work monotony.
A Glimpse Into Recent Episodes
The drama began with Lee Il-Ri expressing her criticism of marriage during a lunch with her friends, while Gu Ju-Young grew increasingly suspicious of her husband’s behavior as he consistently came home late from work.
The second episode showed Jo Na-jeong taking a significant step toward reclaiming her identity. She arrived at her career-interrupted reemployment interview at Sweet Home Shopping in bold fashion—a purple balloon blouse and colorful skirt—which surprised her junior colleague. Despite her nervousness, she insisted her outfit was trendy and showed determination to restart her professional life.
The production team highlighted the importance of this scene, stating it marks a turning point where Jo Na-jeong takes on a major challenge to truly begin her own life. They added that Kim Hee-sun’s authentic performance would offer both empathy and comfort to viewers who see their own experiences reflected in the story.
The series stands out for focusing on women’s lives beyond traditional family roles, emphasizing personal growth and the enduring power of friendship in midlife. It delivers the message that it’s never too late to start again, portraying the forties as a time of rebirth and self-discovery rather than settling down.
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