Emma Roberts is heading to the small screen for a fresh take on a beloved romantic comedy classic. The streaming service Peacock is developing a television series adaptation of the 2009 film Bride Wars, with Roberts attached to star and executive produce. This new version promises to put a creative spin on the original story that fans remember from the Kate Hudson and Anne Hathaway movie.
The project comes from New Regency, the studio behind the original film, and brings in an Emmy-nominated writer to craft this updated narrative. While the 2009 movie focused on two best friends whose weddings accidentally land on the same date, this television reimagining shifts the spotlight to professional rivals in the wedding planning business.
What Is the New Bride Wars TV Series About?
The upcoming Bride Wars series moves the action from New York City to North Carolina, creating aๅฎๅ จไธๅ backdrop for the conflict. According to the official series description, Emma Roberts will play a big-city wedding planner who arrives in a small town and immediately clashes with a well-liked local wedding planner .
The official synopsis states: “Set against the charming backdrop of North Carolina, Bride Wars, the TV series, follows a big-city wedding planner (Emma Roberts) whose arrival in a small town sparks an epic showdown with a beloved local planner. As the two women battle to plan the same wedding, their rivalry quickly escalates into a larger clash over friendship, community, and, ultimately, love” .
This marks a significant change from the original movie’s premise. Rather than watching two brides tear apart their friendship over wedding date conflicts, audiences will now see professional wedding planners competing for the same client. The small-town setting adds layers about community values versus big-city ambition, giving the show room to explore deeper themes beyond wedding day chaos.
Emma Roberts Takes on Dual Role as Star and Producer
Emma Roberts brings both her acting talents and production experience to this project. She will executive produce through her company Belletrist, partnering with Karah Preiss and Matt Matruski from the same production house .
Roberts knows her way around romantic comedies, having appeared in films like Valentine’s Day and more recently Space Cadet for Prime Video. Her television credentials run deep with standout roles in American Horror Story, Scream Queens, and the Hulu drama Tell Me Lies, which she also executive produces .
Currently, Roberts is filming the feature Hal opposite Alexander Ludwig, showing no signs of slowing down her workload . Her experience producing Tell Me Lies, which recently completed its third season, gives her valuable insight into developing long-form television narratives that keep audiences engaged .
Meet the Creative Team Behind the Series
Peacock has assembled an impressive creative team for this Bride Wars adaptation. The series is written and executive produced by Sascha Rothchild, an Emmy Award-winning writer known for her work on popular shows .
Rothchild’s writing credits include GLOW, the Netflix comedy-drama about women’s wrestling that earned critical praise, and XO, Kitty, the popular To All the Boys I’ve Loved Before spin-off series. She also worked on The Baby-Sitters Club adaptation, showing her range across different types of storytelling .
Beyond television, Rothchild is an accomplished author. Her debut novel Blood Sugar became a New York Times Best Book of 2021 and 2022, demonstrating her ability to craft compelling narratives in multiple formats . She is currently adapting Young Rich Widows for Amazon, keeping her busy with multiple high-profile projects.
The production team includes heavy hitters from the film industry. Arnon Milchan, Yariv Milchan, and Natalie Lehmann will executive produce for New Regency, which serves as the lead studio . 20th Television and UCP join as co-studios, bringing additional resources and expertise to the project . Alexandra Milchan and Martin Salgo from Crescent Line round out the executive producing team .
How This Version Differs From the Original Bride Wars Movie
The original Bride Wars hit theaters in 2009 and starred Kate Hudson as Liv and Anne Hathaway as Emma, two best friends whose lifelong dream of getting married at New York’s Plaza Hotel turns into a nightmare. When a clerical error books both their weddings on the same date, their friendship transforms into all-out warfare complete with sabotage, tanning booth incidents, and hair dye disasters .
Despite mixed reviews from critics, the film found commercial success, earning approximately $115 million globally . The cast also featured Chris Pratt, Bryan Greenberg, Candice Bergen, and Steve Howey in supporting roles .
The new series takes the core concept of wedding-related rivalry but completely reimagines the conflict. Instead of dueling brides, viewers will watch dueling wedding planners. This shift allows the show to explore workplace dynamics, professional jealousy, and the clash between corporate approaches and small-town personal service.
The move to North Carolina also changes the visual and emotional landscape of the story. Small-town weddings come with different traditions, expectations, and community involvement than the ultra-glamorous New York City setting of the film. This creates natural opportunities for humor and heart as Roberts’ character adapts to her new surroundings while butting heads with the local favorite.
Production Status and What Comes Next
The Bride Wars TV series is currently in development at Peacock, meaning it has not yet received an official series order . This early stage is normal for television projects, as networks and streamers develop multiple concepts before deciding which ones to produce.
The creative team has completed a script from Sascha Rothchild, and Emma Roberts is attached to star should the project move forward . The involvement of New Regency, 20th Television, and UCP as studio partners strengthens the project’s chances, as these companies have extensive experience producing successful television.
No additional casting has been announced yet, including who might play the beloved local wedding planner who serves as Roberts’ rival . The show also needs to fill roles for the bridal couples, family members, and townspeople who will populate this North Carolina community.
Streaming details remain under wraps, but if Peacock moves forward with a series order, the show would join the platform’s growing library of original content. Peacock has been expanding its original programming with series like Poker Face, The Traitors, and Bel-Air.
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Fan Expectations and Legacy of the Original
The original Bride Wars maintains a special place in rom-com history, even 17 years after its release. Fans remember the over-the-top wedding dress moments, the friendship drama, and the satisfying resolution. The film became a favorite for girls’ nights in and continues to find new viewers through streaming.
Bringing this property to television allows for deeper character development and more intricate storytelling than a two-hour movie permits. A series format can explore the backstories of both wedding planners, feature multiple weddings across episodes, and develop the small-town community as its own character.
Emma Roberts stepping into this role connects her to the legacy of the original while marking her own territory. Her experience in both comedy and drama positions her well for a role that requires balancing sharp wit with genuine emotional moments.
For viewers in the USA, UK, Canada, Australia, India, and around the world, the series would join Peacock’s available programming when released. International streaming availability typically follows U.S. premieres, though specific distribution plans await the show’s official greenlight.
The creative team behind this reimagining brings strong credentials, and the updated premise offers fresh storytelling possibilities while honoring the spirit of the original film. As development continues, fans of romantic comedies and wedding-themed entertainment will watch closely for casting announcements and a potential premiere date.
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