HYBE has responded to recent rumors regarding BTS’ Jungkook and his alleged support for the girl group NewJeans. The company has stated that they are currently investigating the true intentions behind Jungkook’s social media post.
Jungkook’s Social Media Post Sparks Speculation
On September 14, 2024, Jungkook, the youngest member of BTS, posted a picture of his dog Bam on Instagram. The post featured a message that read, “Artists are not guilty,” accompanied by a muscle-flexing emoji and a series of heart emojis in blue, pink, yellow, green, and purple.
Fans quickly linked the heart colors to the Powerpuff Girls, while others speculated that the colors might represent the members of NewJeans, who are often associated with these vibrant hues. This has led to rumors that Jungkook might be showing support for NewJeans during the ongoing tensions between HYBE and ADOR’s former CEO, Min Hee Jin.
Background of the HYBE vs ADOR Conflict
The tension between HYBE and ADOR has been escalating since late August 2024. During this period, ADOR announced that Min Hee Jin would step down from her role as CEO but would continue working on NewJeans’ content. This decision sparked dissatisfaction among NewJeans members, leading them to take action.
On September 11, 2024, the five-member group held a surprise YouTube live broadcast where they requested Min Hee Jin’s reinstatement by September 25. During the broadcast, the group expressed their concerns about the removal of Min Hee Jin and its impact on their music and creative process.
NewJeans’ Concerns and Allegations
During the broadcast, NewJeans members shared their frustrations and discussed issues with their new management. For example, member Hanni mentioned an incident where a HYBE manager allegedly instructed other group members to ignore her. The group’s public statement has added to the ongoing controversy, with Min Hee Jin reportedly advising against making such public comments due to potential contractual issues.
HYBE’s Response and Ongoing Investigation
Lee Jae Sang, HYBE’s new CEO, has emphasized that the company is following proper protocols amid the controversy. Additionally, there is an ongoing investigation into workplace bullying allegations raised by NewJeans members.
Fans of both BTS and NewJeans are awaiting further clarification on these matters. As the situation unfolds, HYBE and ADOR are expected to address the concerns raised by all parties involved.
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