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HYBE Reveals ADOR’s Role in NewJeans’ Absence from Grammy Museum Exhibit, Stirring Fan Outcry

HYBE Reveals ADOR's Role in NewJeans' Absence from Grammy Museum Exhibit, Stirring Fan Outcry

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Fans of NewJeans were recently upset when it was disclosed that the group would not be part of a special exhibition at The Grammy Museum. HYBE had announced a collaboration with The Grammy Museum for a significant exhibit showcasing its artists. This exhibition, titled “HYBE: We Believe in Music,” promises to be one of the museum’s largest displays, featuring items from various HYBE artists. However, NewJeans’ absence has sparked controversy among fans.

What is the “HYBE: We Believe in Music” Exhibit?

HYBE, known for its influence in the global music industry, is partnering with The Grammy Museum to create an exhibition that celebrates its artists. The exhibition aims to deepen appreciation for the creators and performers behind HYBE’s success. Michael Sticka, President and CEO of The Grammy Museum, expressed his excitement about the collaboration, stating that the exhibit would allow fans to express their love for K-pop and feel closer to their favorite idols. The exhibit is designed to showcase the innovation and creativity that HYBE and its artists bring to the music scene, inspiring fans across the world.

The exhibition is set to include items from various HYBE artists, highlighting their contributions to music and culture. This collaboration underscores HYBE’s significant role in shaping the future of music and its impact on fans of all ages and backgrounds. The Grammy Museum is providing a platform for fans to engage with the music and artists they adore, making this exhibit a significant event for the K-pop community.

Why Was NewJeans Excluded from the Exhibit?

Fans were taken aback when it was revealed that NewJeans, a popular group under HYBE, would not be included in the exhibit. The announcement that even KATSEYE, part of HYBE America, and Zico, known more as the CEO of KOZ Entertainment, would be featured, further fueled the disappointment. Fans quickly coined the term “NewJeans erasure” to express their frustration and confusion over the group’s exclusion.

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The controversy escalated when it was later disclosed that the decision to exclude NewJeans was made by ADOR, the label managing the group. In a statement to Sports Kyunghyang, HYBE clarified that the participation of its artists in the exhibition was determined by each label’s choice. This means that it was ADOR, not HYBE, that decided NewJeans would not participate in the Grammy Museum exhibit. This revelation did little to soothe the upset fans, who continued to voice their dissatisfaction online.

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Article by Sports Kyunghyang. | Sports Kyunghyang

How Did Fans React to the News?

The news of NewJeans’ exclusion from the exhibit sparked a strong reaction from fans. Many took to social media to express their disappointment and frustration, accusing HYBE of erasing the group’s achievements. Fans argued that NewJeans deserved to be part of the exhibit, given their contributions to the music industry and their growing popularity.

The term “NewJeans erasure” quickly gained traction online, with fans demanding an explanation for the group’s exclusion. Some fans speculated that the decision might have been influenced by internal politics or strategic decisions within the company. However, the official statement from HYBE and ADOR did not provide further details on the reasoning behind the choice.

Fans also expressed concern about the impact of this decision on NewJeans’ reputation and future opportunities. They feared that being left out of such a high-profile exhibition could hinder the group’s visibility and recognition in the global music scene. The passionate response from fans highlights the deep connection and loyalty they have for NewJeans, as well as their desire to see the group receive the recognition they believe it deserves.

What Does This Mean for NewJeans and Their Fans?

The exclusion of NewJeans from the Grammy Museum exhibit has raised questions about the group’s future and their relationship with ADOR and HYBE. Fans are eager to see how the situation will develop and whether the group will be included in similar events in the future. The controversy has also highlighted the importance of clear communication between artists, labels, and fans to avoid misunderstandings and maintain trust.

For now, NewJeans’ fans continue to support the group passionately, expressing their love and admiration through social media and fan activities. Despite the disappointment, they remain hopeful that NewJeans will have other opportunities to showcase their talent and achievements on a global stage.

So, the decision to exclude NewJeans from the “HYBE: We Believe in Music” exhibit has caused a significant stir among fans. The revelation that ADOR was responsible for the decision has not fully appeased the upset fans, who continue to advocate for the group’s inclusion in future events. The situation underscores the strong bond between NewJeans and their fans and the importance of transparency and communication in the music industry.

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