“A Rare Apology to IU: Agency’s Unusual Step Sparks Debate”
In an unexpected turn of events, IU’s agency has issued an apology not just to the fans, but to IU herself. The apology, released on April 9 through the official fan cafe, was in response to the excessive verification process related to the ticket reservation for IU’s 2024 World Tour Seoul Concert.
IU: EDAM Entertainment
The agency expressed deep apologies to the fans affected by their verification procedures and to IU, for the disappointment and hurt she may have felt due to the incident. This unusual step of apologizing to the artist herself has raised eyebrows, as it’s generally expected that the artist should be the one apologizing to the fans.
In a further move, the agency announced the abolition of the undercover investigator system related to illegal ticket sales and pledged to strengthen their internal monitoring team. They assured fans that ticket reservations made without monetary transactions, such as tickets booked by family members or friends on someone’s behalf, would not be considered as illegal trades.
The agency acknowledged the need for improvement in the ticket collection verification process, especially for children and teenage attendees. They stated that they would make adjustments by referring to various examples from other companies and allow ticket collection after verification through family relationship certificates or copies of the family register for those who have difficulty verifying their identity through conventional means.
Addressing the permanent ban system within the official fan club, the agency stated that they have deeply realized their responsibility following recent incidents. They have decided to change the operation of the ban system from “permanent ban” to “penalty application” and lifted all permanent bans on previously banned individuals from the official IU fan club, except for cases involving threats to the artist’s personal safety or privacy invasion.
IU’s agency reiterated its apology to IU and the fans, emphasizing its commitment to prioritizing the perspectives of both fans and artists moving forward. The reaction from fans to this statement has been mixed, with some expressing confusion over the repeated apologies to IU and questioning the appropriateness of including such apologies in an official statement.
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