Jennie Launched her solo label, ODD ATELIER, in December 2023
In a significant move that adds a new chapter to her solo journey, BLACKPINK’s Jennie has officially launched the ‘OA ENTERTAINMENT‘ YouTube channel for her solo label, ODD ATELIER. This announcement comes in the wake of a startling discovery where a fraudulent YouTube account falsely claimed to represent Jennie’s label, amassing an astonishing 280,000 subscribers.
The journey began on January 23 when the legitimate ‘ODA ENTERTAINMENT’ channel was introduced to the public. The swift rise of the imposter channel prompted the need for the official unveiling, ensuring fans could engage with the authentic content from Jennie’s newly established label.
Following her renewal with YG Entertainment for group activities, Jennie officially declared the formation of ODD ATELIER through her personal social media account on December 24, 2023. Expressing excitement for both her new challenge and BLACKPINK, she steered the narrative toward her solo endeavors.
Jennie’s Dazzling Red Carpet Return Sets New Records
Post the establishment of ODD ATELIER, Jennie redirected her energies, making a dazzling return to KBS2’s “The Seasons – Lee Hyori’s Red Carpet” on January 5. This marked her first appearance on the KBS stage since her debut, creating a buzz that would set new records. The encounter between Lee Hyori and Jennie not only grabbed significant attention but also achieved the highest viewership ratings in the show’s history.
Exciting Prospects: A Full-Length Album and TVN’s “Apartment 404”
Jennie, riding on the success of her special single “You & Me,” released in October last year, expressed her desire to gift fans with a full-length album within the year. This revelation heightened anticipation and excitement among her dedicated fan base.
Adding to the intrigue, Jennie is set to feature on tvN’s entertainment show “Apartment 404,” premiering on February 23. With her last variety show appearance dating back to 2018 with “Michuri,” expectations are soaring for her upcoming performance in the entertainment industry.
More About Jennie: A Journey from BLACKPINK to ODD ATELIER
Jennie Kim, a prominent figure in the K-pop scene, gained recognition as a member of the globally acclaimed girl group BLACKPINK. Originating her journey by studying in New Zealand, she joined YG Entertainment as a trainee in 2010.
Her remarkable rise to fame includes appearing in G-Dragon’s music video for “That XX” and featuring in his single “Black.” BLACKPINK’s debut in 2016 was a monumental moment, and on November 12, 2018, Jennie made her solo debut with the song “SOLO.”
In a testament to her diverse talents, announcements in July 2022 revealed that Jennie would join the cast of the HBO drama series “The Idol,” created by Abel “The Weeknd” Tesfaye, Reza Fahim, and Sam Levinson, the mastermind behind “Euphoria.”
On December 24, 2023, Jennie disclosed the establishment of her agency named OA (ODD ATELIER). While her group activities with BLACKPINK remain under the management of YG Entertainment, her solo endeavors will be overseen by OA.
Jennie’s recent developments, from the launch of the official YouTube channel for ODD ATELIER to her captivating return to the KBS stage and promising future projects, underline a resilient journey of growth and artistry. Fans are eagerly awaiting the unfolding chapters of Jennie’s solo venture, anticipating the unique direction she will carve within the entertainment landscape.
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