BLACKPINK’s Jisoo is trading concert stages for computer screens in her upcoming Netflix series ‘Boyfriend on Demand’, and the newly released trailer has fans already calling it the “Drama of the Year.” The romantic comedy K-drama, which drops on March 6, 2026, presents a fresh take on modern love through the lens of virtual dating.
The official trailer released on February 19, 2026 offers viewers their longest look yet at Jisoo’s character Seo Mi-rae, a burned-out webtoon producer who turns to a subscription-based virtual dating service to escape her exhausting daily routine. The two-minute preview swings between glossy fantasy sequences and grounded workplace moments, setting up what promises to be one of the most talked-about K-dramas of the early 2026 lineup.
What Is ‘Boyfriend on Demand’ Actually About?
The series centers on Mi-rae, a professional so buried under deadlines and workplace pressure that romance has become an afterthought. Her solution comes through a virtual dating simulation app that creates perfectly tailored romantic experiences based on each user’s “ideal type.” The service literally lets subscribers order up their dream boyfriend on demand.
But the show isn’t just about fantasy. The trailer cleverly contrasts Mi-rae’s polished digital dates with her messy real-world interactions. While her virtual encounters play out like movie scenes, her actual life revolves around long work hours and quiet moments with a fellow webtoon producer named Park Kyeong-nam, played by Seo In-guk.
The two gradually become “overtime work buddies,” and their slow-burn connection suggests that the most meaningful romance might be the one happening right in front of her, not inside an app. Director Kim Jung-sik, known for ‘Work Later, Drink Now’ and ‘No Gain No Love’, brings his signature blend of humor and heart to the project.
The Star-Studded Cast That Has Everyone Talking
While Jisoo and Seo In-guk lead the series, the supporting cast has generated almost as much buzz as the trailer itself. The show features an impressive lineup of special appearances from some of K-drama’s most recognizable faces.
Each of these actors portrays a different version of Mi-rae’s virtual boyfriends, bringing various romantic tropes to life:
- Seo Kang-joon
- Lee Soo-hyuk
- Ong Seong-wu
- Lee Jae-wook
- Lee Hyun-wook
- Jay Park
- Kim Young-dae
- Lee Sang-yi
The trailer offers quick glimpses of these stars in fantasy scenarios ranging from glamorous red-carpet moments to nostalgic school romance settings and medical-themed encounters. It’s basically a buffet of K-drama heartthrobs, each serving up a different flavor of digital romance.
Additional cast members including Gong Min-jeung, Kim Ah-young, Ha Young, and Yoo In-na round out the supporting roles as colleagues and friends within Mi-rae’s world.
Fan Reactions Pour In After Trailer Drop
Social media lit up almost immediately after Netflix posted the trailer. The phrase “Drama of the Year” started trending among K-drama fans, with many expressing genuine excitement about the unique premise.
“That premise has my attention. The dynamic between Jisoo and Seo In-guk in Boyfriend on Demand could turn a clever tech twist into a mighty tender tale. I’m looking forward to seeing how their connection unfolds come March 6.”
Another fan on X shared their impatience for the release date:
“@netflix sent us a machine so that we can fast forward time to 6th March…. Can’t wait to see Jisoo.”
The visual quality of the trailer also drew praise. One viewer wrote:
“AAHHHH I CAN’T WAIT, Everything looks so spectacular in this trailer, and of course, Jisoo has us falling in love all over again.”
Some fans admitted the trailer hit them emotionally. A tweet read:
“This trailer already got me emotional.”
The unique concept stood out to others who’ve watched their share of K-dramas. One fan noted:
“This is so different than other k-drama, ahhh i am so excitedddd to watch.”
Director’s Vision For Jisoo’s Performance
Director Kim Jung-sik opened up about his approach to crafting the virtual dating sequences, telling Variety that he focused on showcasing the many sides of his lead actress.
“I focused most on portraying the many charms Jisoo has in the most versatile way possible. To do this, I used different occupations and added subtle variations to her character in the virtual world so that her acting style would feel distinct from Mi-rae’s in reality.”
This approach makes sense given the show’s structure. Mi-rae essentially gets to live multiple romantic lives through the app, which means Jisoo gets to play different versions of the same character depending on which fantasy scenario she’s experiencing. It’s an acting challenge that lets her stretch beyond the typical K-drama lead role.
Jisoo’s Return to Acting After Busy Year
‘Boyfriend on Demand’ marks Jisoo’s return to series television following her roles in ‘Snowdrop’ (2021-2022) and the zombie apocalypse series ‘Newtopia’ (2025). The timing works well since BLACKPINK recently wrapped their massive world tour, which ranked among the highest-grossing K-pop tours globally and took Jisoo across Asia, Europe and North America.
The actress-singer has been balancing multiple projects. Her upcoming film ‘Omniscient Reader: The Prophecy’ is also in the pipeline, and BLACKPINK is set to release their mini album ‘Deadline’ on February 27, 2026, just days before her drama premieres.
In interviews, Jisoo has shared how her approach to acting has evolved. Speaking to Elle Korea in 2024, she explained:
“There’s only a difference in the energy shown in each moment, but both (music and acting) require a long commitment and dedication, so the weight of responsibility is the same. However, when I receive a good script, I make an effort to meet with the director and have many conversations. I think it’s important to ensure our direction aligns, as we’ll be working together for a long time.”
She also opened up to Harper’s Bazaar about growing more comfortable with the acting process:
“I was always nervous, but I think I’m getting less nervous as I get to know how it goes. At first, I was hesitant to give my opinion, but now, I think it’s fine if it doesn’t work out and I’ll find a different way. I’ve learned a lot about how to communicate.”
Behind the Scenes Details
The 10-episode series comes from writers Namgung Do-young and production companies Whynot Media, Baram Pictures, and Kakao Entertainment. Originally developed for South Korea’s MBC network, Netflix picked up the show for global distribution, which means international viewers can watch it right alongside Korean audiences when it drops.
Filming wrapped back in May 2025 with Jisoo celebrating by treating the staff to generous gifts. She reportedly gave Apple watches and Dior hampers to crew members at the wrap party, a gesture that fans praised online. Staff members shared photos of the gifts on social media, expressing gratitude for the star’s thoughtfulness.
When and Where to Watch
‘Boyfriend on Demand’ premieres exclusively on Netflix on Friday, March 6, 2026. The platform will offer audio and subtitles in multiple languages for global audiences.
Viewers in the United States can stream it starting at midnight Pacific Time on March 6. UK audiences will get access in the early morning hours. Canadian viewers can watch on the same day, as can audiences in Australia and India. The series will be available across all regions where Netflix operates.
Netflix hasn’t confirmed whether all 10 episodes will drop at once or follow a weekly release schedule. Given the buzz, many subscribers hope for a full-season binge release, but the platform often experiments with different formats for Korean originals.
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Why This Drama Feels Different
‘Boyfriend on Demand’ taps into something very current. The idea of outsourcing emotional needs to technology isn’t science fiction anymore, it’s everyday reality for millions of people navigating dating apps, AI companions, and algorithm-driven matchmaking.
The show uses its virtual dating premise to ask bigger questions. What happens when fantasy becomes customizable? Can an algorithm really understand what makes for a good partner? And is the perfectly designed virtual boyfriend ultimately less satisfying than a real person with actual flaws?
By placing those questions inside a glossy romantic comedy package, the series might offer something smarter than your average K-drama. The contrast between Mi-rae’s flawless digital dates and her awkward but genuine connection with her workplace rival creates the kind of tension that makes for compelling television.
Jisoo’s casting adds another layer. As a global idol with millions of fans, she brings built-in interest, but the role also lets her show range beyond her previous work. Playing someone who literally date-hops through different fantasy scenarios gives her opportunities to showcase comedy, romance, and vulnerability all within one series.
The supporting cast of virtual boyfriends also promises variety. Each actor reportedly embodies a different romantic archetype, which means viewers get something like a greatest-hits collection of K-drama love interests wrapped into one show.
With its March 6 release date approaching, ‘Boyfriend on Demand’ looks positioned to deliver exactly what its title promises: customizable romance for an audience that can’t get enough of it.
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