Justin Bieber’s seventh studio album, ‘Swag’, is set to release on Friday, July 12, 2025, marking his first full-length project since 2021’s ‘Justice’. The album has sparked massive anticipation with its hip-hop-influenced sound, high-profile collaborations, and global promotional campaigns. Fans are eager to know the exact release time, tracklist, and featured artists.
Release Time and Streaming Platforms
Multiple fan accounts and industry sources confirm that ‘Swag’ will drop at midnight ET (12:00 AM Eastern Time) on Friday, July 12. This translates to:
- 9:00 PM PT (July 11) for the West Coast
- 5:00 AM BST (July 12) for the UK
- 2:00 PM AEST (July 12) for Australia
The album will be available on Spotify, Apple Music, iTunes, Tidal, and other major streaming platforms. Midnight ET releases are standard for U.S.-based artists, ensuring a simultaneous global rollout.
“Justin’s team has been hinting at a midnight drop, and all signs point to ET. Fans worldwide should check their local time zones to avoid confusion.” – @justinchartdata (X/Twitter)
Album Details and Collaborations
‘Swag’ was recorded in Reykjavik and Los Angeles, blending Bieber’s signature pop-R&B style with a hip-hop edge. Confirmed collaborators include:
- Gunna (Atlanta rapper)
- Sexyy Red (St. Louis breakout star)
- Cash Cobain (New York drill producer)
Production credits feature DJ Tay James, HARV, Carter Lang, and Eddie Benjamin, suggesting a mix of uptempo beats and introspective lyrics.
Tracklist and Promotional Campaign
The 20-song tracklist was revealed via billboards in Times Square, Los Angeles, and Reykjavik. Highlights include:
- All I Can Take
- Daisies
- 405
- Dadz Love
- Yukon
- Go Baby
- Butterflies
- Soulful
- Swag (title track)
A shirtless Bieber appeared on a Reykjavik billboard, while Times Square displayed the full tracklist. The singer also teased the album on Instagram, posting cryptic visuals with the caption “SWAG. 7.12.”
Fan Reactions and Expectations
Fans have flooded social media with excitement, particularly about the hip-hop direction. Some reactions include:
“Justin going full rap mode? I’m here for it! ‘405’ sounds like a banger already.” – @bieberstan4life (Twitter)
“The Reykjavik billboard is iconic. He really knows how to build hype.” – @popculturetea (Instagram)
However, others remain cautious:
“Hope it’s not just trendy features. I miss the ‘Purpose’ days.” – @musiccritic101 (Reddit)
Why This Album Matters
- First Release in 4 Years: Bieber’s last album, ‘Justice’, dropped in March 2021. Since then, he’s taken breaks due to health issues (Ramsay Hunt Syndrome) and personal challenges.
- Genre Shift: The move toward hip-hop marks a new creative phase, possibly influenced by his collaborations with artists like Drake and Travis Scott.
- Def Jam’s Strategy: The label is pushing ‘Swag’ as a global event, using unconventional marketing (Iceland billboards, cryptic social posts).
Also Read: Justin Bieber Releases New Album ‘Swag’ Featuring Personal Tracks About Wife Hailey and Son Jack
Justin Bieber’s ‘Swag’ is one of 2025’s most anticipated albums. With a midnight ET release, a stacked tracklist, and major collaborations, it could redefine his career. Fans should prepare for new music, possible music videos, and surprise drops in the coming weeks.
