KBS Bans Jennie’s new single, ‘Mantra,’ and Jaehyun’s ‘Unconditional’ Due to Brand Mentions

Fans of BLACKPINK’s Jennie and NCT’s Jaehyun are facing disappointment as KBS has deemed their latest songs unfit for broadcast. The ban, which was announced on October 23rd, follows the network’s review, citing the presence of brand names in the lyrics as the primary reason.

KBS’s Decision and the Broadcasting Review Regulations

KBS’s decision is rooted in Article 46 of the Broadcasting Review Regulations, which prohibits any advertising elements in songs. According to the review results published on KBS’s official website, both Jennie’s new single, ‘Mantra,’ and Jaehyun’s ‘Unconditional’ were flagged for brand name references that violate these rules.

Jennie’s ‘Mantra’ reportedly mentions brands like Defender vehicles and In-N-Out Burger. One of the specific lyrics pointed out includes:

“We had to do a In-N-Out drive-by.”

On the other hand, Jaehyun’s ‘Unconditional,’ an R&B pop track, faced a similar issue, though specific brand mentions from his lyrics were not disclosed in the official review.

Songs Can Be Revised for Future Airing

KBS’s ban isn’t necessarily permanent. The network clarified that the tracks may be reconsidered if the artists choose to revise the problematic lyrics. Upon resubmission, if the revised versions pass a re-evaluation, they could eventually be approved for broadcast.

Overview of Jennie and Jaehyun’s New Songs

Jennie’s ‘Mantra’: This track is a celebration of individuality and confidence, encouraging listeners to embrace their uniqueness. Despite the broadcast setback, ‘Mantra’ has already achieved success globally, charting well on platforms like Billboard and Spotify.

Jaehyun’s ‘Unconditional’: Set to release on October 24th, this song is an R&B pop anthem with a funky rhythm, soulful choir, and a smooth bassline. Fans eagerly await its debut, though the current broadcast restrictions may affect its visibility on certain Korean channels.

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