Actress Kim Ji Won has become the face of luxury jewelry brand STONEHENgE’s 2025 Spring campaign, titled “Shining for Myself.” The campaign, released on February 13, highlights the beauty of everyday moments through sophisticated designs and Kim’s timeless charm .
STONEHENgE’s “Shining for Myself” Campaign Unveiled
The campaign’s theme centers on “small moments in everyday life that collectively make us shine brighter.” Ji Won stars in a series of visuals featuring mirrors, dazzling jewelry, and minimalist staging, blending her natural charisma with the brand’s luxurious aesthetic .
“Kim Ji Won embodies classic elegance and modern sophistication, aligning perfectly with our brand’s vision.” — STONEHENgE spokesperson .
Spring 2025 Collections: Braid and Gyeol
The campaign showcases two new jewelry lines:
Braid Collection: Symbolizes the “connection of beautiful memories” with voluminous, intricate designs resembling woven patterns .
Gyeol Collection: Inspired by “the gentle flow of waves,” featuring delicate, interwoven lines that balance softness and boldness .
Both collections emphasize refined craftsmanship and are part of STONEHENgE’s Spring 2025 launch. Ji Won previously wore pieces from the brand’s Crossing Collection during her Asia fan meetings, drawing attention for their symbolic designs .
Kim Ji Won’s Rising Global Influence
The campaign follows Kim’s international acclaim for her role as Hong Hae In in tvN’s hit drama Queen of Tears, which concluded in April 2024. Her chemistry with co-star Kim Soo Hyun (playing Baek Hyun Woo) earned widespread praise, cementing her status as a leading actress .
STONEHENgE emphasized her versatility, stating:
“She effortlessly represents both trendy and premium jewelry styles, making her an ideal muse.” .
Social Media Reactions
Fans praised the campaign’s artistry, with comments like:
“Kim Ji Won’s elegance matches the jewelry perfectly! This is why she’s a luxury brand queen.” — @KdramaFanatic on X . “The Braid collection feels like wearable art. Can’t wait to see these in stores!” — @LuxuryLover_ on Instagram .
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Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
