Kim Soo Hyun’s promotional activities face disruption as brands, including vegan beauty company Dinto, pause their collaborations. This action follows recent allegations involving the actor and an image posted by Kim Sae Ron.
Dinto’s Response
Dinto, a vegan beauty brand with CEO Ahn Ji Hye, announced it has placed all of Kim Soo Hyun’s scheduled activities on hold. The company stated:
“All employees have been checking the facts and discussing how to go about the situation. Currently, all planned schedules related to the model have been put on hold.”
— Dinto
This decision reflects Dinto’s cautious approach as they evaluate the situation.
Wider Industry Impact
Reports indicate that other distribution companies featuring Kim Soo Hyun as a model are also engaging in internal discussions. These companies are closely watching the developments.
Public Reaction
Korean netizens have expressed strong reactions, calling for companies to terminate their contracts with Kim Soo Hyun. Some online users threaten boycotts if brands continue to associate with the actor. The public’s demand highlights the pressure brands face in maintaining their image.
Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
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