Fans of IU were abuzz with excitement after discovering a hidden meaning in the logo of her agency, EDAM Entertainment. This revelation followed IU’s successful “2024 IU HEREH WORLD TOUR CONCERT ENCORE: THE WINNING,” held on September 21 and 22, where fans and celebrities alike attended in droves to show their support.
IU’s Concert Draws Star-Studded Audience
The encore concert brought together notable figures in the entertainment world. Celebrities such as RIIZE’s Anton and Sungchan, ATEEZ’s Seonghwa and Jongho, and even BTS’s V and J-Hope were spotted at the event. IU surprised her fans with a performance of a previously unreleased song, further adding to the excitement surrounding the concert.
The Hidden Meaning Behind EDAM’s Logo
In an online community, one netizen shared an intriguing observation about IU’s agency logo, which many fans had never noticed before. The netizen pointed out that the logo seemed to be composed of the letters “I” and “U,” representing IU’s stage name.
“I just found out now… the logo is made up of only ‘I’ and ‘U’… wow,” the netizen wrote, sparking reactions from fans who were surprised by the discovery.
Fans quickly shared their thoughts, with comments like, “Oh, I didn’t know. Interesting,” and “Wow, daebak!” Some speculated that the company may not have even intended this hidden feature, while others suggested it could have been a deliberate design choice.
Mixed Reactions from Netizens
Korean netizens expressed a mix of surprise and amusement after seeing the fan theory. Some were impressed by the fan’s keen observation, while others remained skeptical.
“Oh I didn’t know. Interesting.”
“Oh you’re right.”
“Oh…but I feel like EDAM doesn’t even know about this.”
“I think they probably thought of this while making the agency name.”
“Wow daebak!”
“How come I don’t know what you’re talking about.”
“Isn’t it just ‘MADE’ backwards?”
“Oh, you’re right.”
“First time seeing a fan speculation like this, it’s cool though.”
“It feels like I’m watching a storyline made by the fans.”
“Oh!!”
“Wow, it really is!”
“I heard people talk about this since the logo first came out. It’s different seeing it again like this.”
Of course this is just a fan’s personal opinion about the logo as the agency already has an official meaning behind the name.
According to EDAM Entertainment, the company’s name has an official meaning. The name “EDAM” is the word “MADE” spelled backward, symbolizing their intent to create a new future using the pure Korean language.
Fans Continue to Support IU
Despite the speculation, the fan theory continues to circulate online, drawing attention from those who had never noticed this subtle detail in the logo. As always, IU’s devoted fans are quick to share their thoughts and engage with even the smallest details about the singer.
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