Thousands of people in China are changing their social media profile pictures to Kris Jenner. The reality TV star and businesswoman has become an unexpected online symbol for attracting money, job offers, and success. Platforms like RedNote (Xiaohongshu), Weibo, and Douyin are filled with edited images of the 70-year-old “momager” surrounded by cash, diamonds, and work-related themes. The hashtag related to Jenner has already collected more than 52 million views and over 99,000 posts on RedNote alone.
The trend started without any clear origin but gained major attention over the last week of March 2026. Young social media users, especially students and working professionals, are using Jenner’s face as a digital good luck charm. Some are setting her picture as their profile photo, while others are making her their phone or computer wallpaper. The idea is simple: by channeling Kris Jenner’s money-making energy, users hope to bring similar wealth and career wins into their own lives.
Why Young People In China Are Using Kris Jenner To Manifest Money
The reason behind this viral trend connects directly to how people see Kris Jenner as a business powerhouse. She built the Kardashian-Jenner empire from a reality TV show into a billion-dollar family business. She manages the careers of all her children including Kim Kardashian, Kylie Jenner, and Kendall Jenner. Reports say she takes a 10% commission from each of their earnings across TV, fashion, and business deals. Her net worth is estimated in the hundreds of millions of dollars.
Chinese social media users respect her hard work and business skills. Marcelo Wang, a TikTok creator who teaches Mandarin slang, explained the trend to Western audiences. He said Chinese people really respect hard work, and Jenner is seen as one of the hardest working businesswomen in America. For China’s Gen Z, using her image is a funny way to pretend they have her success-driven mindset.
Some users have created special edited versions of Jenner for different jobs. There is “lawyer Kris,” “teacher Kris,” and even “construction worker Kris.” One 22-year-old user named Skye from Guangdong province made an AI image of Jenner with a muscular body to help with her gym training goals. Another user named Rao Yuting changed her profile to a picture of Kris Jenner reading books, hoping to pass her national public servant exam in April.
“People admire her wealth, and everyone’s just looking for good luck.” – Skye, RedNote user
Kris Jenner Responds To The Viral Trend With Her Famous Catchphrase
The reality star herself has noticed what is happening online. Kris Jenner responded to a TikTok video made by Marcelo Wang that explained the Chinese social media trend. She wrote a comment on the video using one of her most famous lines from Keeping Up With The Kardashians. She said, “you’re ALL doing amazing, sweetie!!!!” . The comment got a lot of attention and made the trend even bigger.
Jenner also liked the video, which helped spread the story to more people outside China. Her reaction showed that she is aware of how her image is being used across the world. Many users felt excited that she acknowledged the trend directly. Some saw it as her giving a blessing to everyone who is using her face to manifest success.
The trend has started moving beyond China’s borders. People on X (formerly Twitter) and other Western platforms have also started joining. One person on X claimed they passed an exam after changing their profile picture to Kris Jenner. Others are sharing the joke while also hoping for some of her business luck to rub off on them.
Students And Workers Share Their Manifestation Stories Online
Many Chinese social media users are posting their personal reasons for joining the Kris Jenner manifestation trend. A RedNote user who goes by KKzymiaomiao called Jenner “The Empress Dowager” and shared wallpapers of her raising a glass with money in the background. Another user posted an image of Jenner holding a job offer letter with the caption, “Effortlessly submit resumes and land offers.” The same person wrote, “Hiring me is the company’s honor.”
Some users are reporting actual results. One person said their friend got a good job offer after switching to a Kris Jenner profile picture. Others are more realistic about the trend. Rao Yuting told the ABC that young people these days are into mysticism, not just out of superstition but more as a form of emotional support. She admitted that nothing had changed for her yet, but she still kept the picture.
Pan Wang, an associate professor in Chinese and Asian studies at UNSW, explained that this is not the first time Chinese young people have used a celebrity image for confidence. Women sometimes replace their profile photos with female Chinese actors. By redefining their image, they are redefining their own value and existence. In Jenner’s case, some pictures show her dressed like a Chinese empress or standing in front of the Shanghai skyline. This local touch turns a foreign celebrity into a Chinese cultural icon.
How The Kris Jenner Trend Fits With Other Online Manifestation Crazes
The Kris Jenner manifestation trend is not the first time Chinese social media has turned a famous face into a good luck symbol. Earlier in February 2026, users were using images of Draco Malfoy, the character played by Tom Felton in the Harry Potter movies, as a luck charm during Lunar New Year celebrations. Those trends follow the same pattern: take a well-known figure associated with power, wealth, or success, and use their image to bring good fortune.
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What makes the Kris Jenner trend different is her real-life reputation. She is not a fictional character. She is a real person who actually built a business empire from nothing. For many young people, that makes her more believable as a symbol of success. They see her as proof that hard work and smart decisions can lead to extreme wealth.
The trend has grown so fast that major news outlets including BBC, CNN, ABC Australia, and Forbes have all covered it. Business publications like Business Insider also reported on the numbers behind the trend. The 52 million views and nearly 100,000 posts show that this is not a small joke among a few people. It is a widespread cultural moment that connects Chinese internet users with American pop culture in a new and unexpected way.
Some users are taking the joke further by claiming Jenner helped them get money immediately. One person joked on social media, “I changed my profile picture to Kris Jenner today, and my mum already transferred US$50,000 into my bank account.” Another user shared a story of getting a nine-figure bank balance after switching to a Jenner avatar. These posts are clearly exaggerated for humor, but they show how the trend blends joking with real hopes for financial improvement.
The trend continues to spread as more people hear about it through TikTok, RedNote, and Douyin. Kris Jenner’s face is now everywhere in Chinese corners of the internet. Whether someone believes it will bring luck or just thinks it is funny, the trend has become impossible to ignore.
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