Lisa from BLACKPINK is showing the world exactly why fans call her a “global impact icon.” The Thai superstar recently made headlines with two major fashion moments that have taken over the internet and search engines.
Right after Nike announced Lisa as their new global brand ambassador in January 2026, the singer posted photos that broke the internet. In the pictures, she stands in snowy weather wearing a black bikini that shows off her famous toned waist. Over the bikini, she wears a bulky camouflage jacket and matching pants. The “snowy but cozy” photoshoot created a huge buzz because of the hot-and-cold contrast.
The numbers prove her power. Since Lisa became the face of Nike, online searches for the brand jumped 10 percent compared to last year. Even bigger, news coverage about Nike shot up by 193 percent, according to Baidu Index data . That means more people than ever are looking up and reading about Nike since Lisa joined the team.
The Million-Dollar Jacket That Has Everyone Talking
That camouflage jacket Lisa wears in her snowy photos is not just any ordinary coat. It comes from a super rare triple collaboration between Nocta (the brand from rapper Drake), Nike, and luxury silver brand Chrome Hearts .
Fashion experts spotted that this piece is extremely exclusive. The jacket costs around $39,000, which is about 1.2 million Taiwan dollars or roughly 2.7 million Indian rupees . It is not available for everyone to buy. Only special VIP customers can get it from select Chrome Hearts stores .
The jacket features a unique faded leaf camouflage pattern mixed with Chrome Hearts‘ gothic cross designs. Fans and fashion lovers cannot stop talking about it. Some call it a piece of art rather than just clothing . The fact that Lisa owns and wears such a rare item only adds to her image as a true fashion leader.
From Hong Kong Stage to Snowy Mountains
Before the snow pictures, Lisa already made waves wearing Nike in a completely different way. During BLACKPINK’s Hong Kong concert in late January, she performed in custom Nike outfits that looked like they were made from deconstructed soccer shoes .
The stage costume used parts from the classic Nike Gato indoor soccer shoe. Designers took the swoosh logos, laces, and mesh materials and turned them into a cropped top and high-waisted shorts . It was like wearing sneakers instead of just shoes. The performance got everyone talking about Nike again.
These two moments together—the stage outfit and the snow photos—show how Lisa brings attention to everything she wears.
Nike SKIMS Collection Sells Out Everywhere
Lisa’s first major job for Nike was promoting the new NikeSKIMS collection. This is the brand collaboration between Nike and Kim Kardashian’s SKIMS shapewear company .
Lisa starred in a dance video for the campaign, which was filmed in Paris and directed by Dutch choreographer Sergio Reis . The video had a ballet theme, showing off the clothes in motion. It quickly went viral on TikTok with over 6.7 million views and created a dance trend where fans copied Lisa’s moves .
When the products launched online, they sold out almost immediately in all colors and sizes . Stores tried to restock multiple times, but they could not keep up with demand. Fans lined up for hours at pop-up shops in Paris, London, and the Netherlands .
One fan wrote online, “It’s called Lisa effect.” Another commented, “No wonder she is getting deals left and right, Queen energy” . A third fan said, “sold out everywhere, lines still forming. lisa isn’t a campaign, she’s demand” .
Why Nike Chose Lisa Over Traditional Athletes
Nike has always used top athletes to sell their products. But now they are turning more to entertainment stars like Lisa. The reason comes down to business.
Nike has been struggling lately, especially in China. Their sales in Greater China dropped for six straight quarters . Profits there fell by almost half. They need new ways to reach younger shoppers.
Experts say Lisa brings something special. She has over 106 million followers on Instagram, making her one of the most-followed K-pop stars in the world . When she wears something, people notice and want it too.
Before Nike, Lisa showed her selling power with other products. She made Labubu dolls famous worldwide just by posting a picture . A photo where Heytea drinks appeared next to a Ferrari made that tea brand popular everywhere . Even a pair of pants with Chinese words on them sold out after she wore them .
Lisa is not the only BLACKPINK member with this kind of influence. Jennie works with adidas and made old shoe styles popular again. Rosé helped PUMA’s Speedcat shoes become a trend. Jisoo promotes Alo Yoga . The whole group represents major sports and fashion brands.
Fans React to Lisa’s Global Impact
Across social media, fans celebrate Lisa’s latest achievements. Many point out that she is doing something special by bringing together Nike, high-end fashion like Chrome Hearts, and her own massive fanbase.
Some people think her style choices are too bold. Lisa has faced criticism before for wearing revealing outfits on stage and at events like Coachella and the Met Gala . But she keeps doing what she wants. She once said, “I understand that not everyone likes me. I have gotten used to the pressure and now I feel more confident on stage” .
Despite any criticism, brands keep choosing her. Recently, Thailand named her the national tourism ambassador for the “Amazing Thailand 2026” campaign . The country wants to use her global fame to attract more visitors.
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What Makes Lisa Different
What sets Lisa apart from other celebrities is that she does not just model clothes. She brings energy and attention to everything she touches. The NikeSKIMS video showed her dancing skills, not just her face. The snow photos showed her willingness to take risks with fashion.
Nike described her as a multi-talented artist who represents modern style . She does not just wear the brand—she becomes part of its image.
The 193 percent jump in news searches proves that when Lisa does something, people pay attention. Media outlets write about her. Fans share her photos. New people discover her work.
One business expert explained that stars like Lisa give brands something athletes sometimes cannot. They are not limited by sports seasons or game results. They bring attention all year long from fans around the world who want to copy their style .
For now, Lisa keeps doing what she does best—performing, posting, and making news wherever she goes. Her Instagram remains full of fashion moments that fans study closely. Whether she wears a million-dollar jacket or promotes a new shoe, the world watches and searches.
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