K-Pop star Danielle of NewJeans is stepping into the world of high fashion as the newest global ambassador for French luxury brand Celine.
The announcement came on March 22nd, 2024, when Celine unveiled Danielle as their new muse on social media. A black and white photo accompanied the message, stating, “‘Celine’ is pleased to announce that Danielle from NewJeans will represent the house as global ambassador.”
Danielle’s agency, ADOR, also chimed in with their excitement, expressing, “Danielle plans to engage in various activities as Celine’s global ambassador. We’re looking forward to the novel synergy that Danielle and Celine will create together.”
This prestigious appointment adds another feather to Danielle’s already impressive cap. The 18-year-old Australian-Korean idol is a member of the chart-topping girl group NewJeans, which debuted in August 2022. The group, known for their infectious blend of R&B, electropop, and hip-hop, has taken the world by storm. They’ve topped Billboard charts and even graced the stage at Coachella last year.
Celine’s selection of Danielle reflects the growing influence of K-Pop stars in the fashion industry. Danielle joins a prestigious roster of global ambassadors for Celine, including fellow K-Pop icons Lisa from BLACKPINK and V from BTS.
This new collaboration between Danielle and Celine is sure to be a fruitful one. Danielle’s captivating stage presence, charming smile, and expressive dance moves perfectly embody Celine’s brand image. Her unique mixed heritage adds another layer of intrigue, and her fluent English skills further broaden her global appeal.
With her talent, style, and international reach, Danielle is poised to become a major force in the fashion world. Fans can expect to see her participate in various activities for Celine, promoting the brand’s collections and campaigns. The possibilities for this exciting partnership are endless, and it will be interesting to see the “novel synergy” that Danielle and Celine create together.
Currently, Danielle is busy promoting NewJeans’ latest album and preparing for their upcoming world tour. She will likely balance her music career with her new role as Celine’s global ambassador, showcasing her versatility and talent across different platforms.
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