Today, on July 22, 2025, the K-pop group NewJeans celebrates their 3rd debut anniversary, but the occasion is overshadowed by their ongoing legal dispute with their agency, ADOR, and a year-long hiatus. The group, known for hits like “Attention” and “Hype Boy”, has been unable to release new music or perform due to court injunctions preventing them from independent activities.
Fans worldwide are celebrating #NewJeansDay with a live-streamed marathon of their past music videos, performances, and behind-the-scenes content on their official YouTube channel. Meanwhile, the legal battle over their contracts continues, leaving their future uncertain.
NewJeans’ Rise to Stardom and Sudden Hiatus
NewJeans debuted on July 22, 2022, with a surprise release of their single “Attention”, which quickly became a global hit. Their fresh Y2K-inspired sound and relatable image made them one of the fastest-growing K-pop acts. Songs like “Ditto” and “OMG” broke records, and their second EP, “Get Up”, even topped the Billboard 200 chart.
However, in late 2024, the group filed to terminate their contracts with ADOR, citing mistreatment and lack of transparency. The agency denied these claims and secured a court injunction blocking the members from pursuing solo activities. Since then, NewJeans has been on an indefinite hiatus, with most of their brand deals ending.
Fans Celebrate While Hoping for a Comeback
Despite the challenges, fans (called Bunnies) are showing strong support. The #3YearsWithNewJeans hashtag is trending globally as fans share memories and messages of encouragement. ADOR released a special animated video to mark the anniversary, featuring the members in a Japanese-style cartoon.
“Happy anniversary to the girls who changed K-pop forever. It breaks my heart we canโt celebrate with new music or seeing them perform. Justice for NewJeans.” โ A fan on Twitter.
“Three years, and half of it feels stolen by this legal mess. We miss you so much.” โ Another fan reaction.
Legal Battle with Agency
The dispute between NewJeans and ADOR (a subsidiary of HYBE) has become a major topic in the K-pop industry. The court recently upheld an injunction preventing the group from working independently until the main lawsuit is resolved. This has led to canceled promotions, lost endorsements, and missed opportunities.
Other rising girl groups like IVE, LE SSERAFIM, and aespa have filled the gap left by NewJeans’ absence. Industry experts say the case highlights broader issues about artist rights and fair contracts in K-pop.
Whatโs Next for NewJeans?
As of now, the group remains in legal limbo. Their last release was in 2023, and thereโs no clear timeline for their return. While ADOR has stated they support the groupโs future, fans are left waiting for a resolution.
Also read: NewJeans Ends Ambassador Role with Incheon Airport Customs After Contract Dispute
For now, the “NewJeans Day” livestream offers a way to relive their music and keep hope alive. Whether they can make a comeback remains the biggest question on this bittersweet anniversary.
