NewJeans shocked fans and the industry by announcing their departure from ADOR, citing the agency’s failure to protect them. In a dramatic turn, ADOR has now revealed the ambitious plans they had set for the group in 2025, before the contract termination was announced.
ADOR’s Plans for NewJeans Before Contract Termination
On November 29, ADOR expressed their disappointment, sharing the activities they had carefully prepared for NewJeans in the upcoming year. According to the agency, they were planning a world tour, fan meeting, and a full-length album for the group. Despite these efforts, the termination came without the opportunity for dialogue or resolution.
“We were planning for a fan meeting, a world tour, and a full-length album for the group,” ADOR revealed in their statement.
The agency also emphasized their dedication to fulfilling the terms of their exclusive contract, covering payments, promotional activities, and more. However, ADOR expressed regret that NewJeans refused to engage in conversation to resolve their issues.
NewJeans Stands Firm on Their Decision
Despite ADOR’s attempts to communicate, NewJeans remains resolute in their decision to part ways with the agency. They criticized ADOR’s response as insincere and performative, making it clear that they had no interest in further discussions.
On November 13, the group sent a legal notice to HYBE and ADOR with demands for resolution, which expired on November 27. Since their contract termination, NewJeans has announced their intent to continue releasing music independently, free from any label, and to work with Min Hee Jin, the former ADOR CEO.
The Future of NewJeans: What’s Next?
As of now, the future of NewJeans remains uncertain. While rumors swirl about the possibility of the group re-debuting under a new label, their ability to continue using the name NewJeans is unclear due to the contract termination with HYBE. Regardless, the group is determined to fight for the rights to the name.
With strong support from Min Hee Jin, speculation grows about the potential formation of a new label and whether the group will remain together or re-emerge under a different identity.
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