The Korean Business Research Institute has released its November 2024 brand reputation rankings for male idol groups, spotlighting the most influential groups in South Korea based on consumer metrics. These rankings provide insight into public engagement, media presence, and community interaction with top boy bands, using data collected from October 9 to November 9.
Ranking Methodology
The monthly ranking was calculated through a combination of metrics:
Consumer Participation
Media Coverage
Interaction
Community Indexes
Using these factors, the rankings reveal the groups that generated the most attention and positive public perception in November.
Top 5 Boy Groups for November 2024
BTS
Brand Reputation Index: 5,447,345
Key Highlights: In addition to ranking first, BTS’s highest-ranking phrases included “Jin,” “ARMY,” and “full group” as fans engaged with content about member Jin and the group’s activities.
Related Terms: Keywords such as “record,” “support,” and “lovely” showcased BTS’s strong fan support and media engagement.
Positivity-Negativity Analysis: BTS had a positive reaction rate of 90.07 percent, indicating a favorable public image.
SEVENTEEN
Brand Reputation Index: 4,562,920
Notable Mentions: SEVENTEEN held onto a strong position in the rankings with high community interaction and media coverage, reflecting sustained fan support.
NCT
Brand Reputation Index: 3,391,698
Growth: NCT saw a remarkable 264.01 percent increase in their brand reputation index from the previous month, climbing to third place. This significant surge reflects a major boost in public interest and media engagement.
SHINee
Brand Reputation Index: 3,250,294
Growth: SHINee’s brand reputation rose by 51.69 percent from last month, bringing them to fourth place. This increase highlights SHINee’s ongoing appeal and fan engagement.
Stray Kids
Brand Reputation Index: 2,599,566
Growth: Stray Kids recorded a modest 4.70 percent increase in their brand reputation index, securing the fifth spot and reflecting steady public interest.
Complete List of November’s Top 30 Boy Groups
The top 30 boy groups for November 2024 are as follows:
These rankings provide a snapshot of the current influence of South Korea’s leading boy groups in the entertainment industry.
To know the latest developments about the Boy Group Brand Reputation Rankings, keep an eye on VvipTimes, and allow notifications from us to get instant updates on your device.
To get our latest news/breaking news as instant notification in your device, please allow VvipTimes to send you notification. If you prefer less noise, you can simply follow us on Twitter(X).
