The Korean Business Research Institute has released its November 2024 brand reputation rankings for male idol groups, spotlighting the most influential groups in South Korea based on consumer metrics. These rankings provide insight into public engagement, media presence, and community interaction with top boy bands, using data collected from October 9 to November 9.
Ranking Methodology
The monthly ranking was calculated through a combination of metrics:
- Consumer Participation
- Media Coverage
- Interaction
- Community Indexes
Using these factors, the rankings reveal the groups that generated the most attention and positive public perception in November.
Top 5 Boy Groups for November 2024
BTS
- Brand Reputation Index: 5,447,345
- Key Highlights: In addition to ranking first, BTS’s highest-ranking phrases included “Jin,” “ARMY,” and “full group” as fans engaged with content about member Jin and the group’s activities.
- Related Terms: Keywords such as “record,” “support,” and “lovely” showcased BTS’s strong fan support and media engagement.
- Positivity-Negativity Analysis: BTS had a positive reaction rate of 90.07 percent, indicating a favorable public image.
SEVENTEEN
- Brand Reputation Index: 4,562,920
- Notable Mentions: SEVENTEEN held onto a strong position in the rankings with high community interaction and media coverage, reflecting sustained fan support.
NCT
- Brand Reputation Index: 3,391,698
- Growth: NCT saw a remarkable 264.01 percent increase in their brand reputation index from the previous month, climbing to third place. This significant surge reflects a major boost in public interest and media engagement.
SHINee
- Brand Reputation Index: 3,250,294
- Growth: SHINee’s brand reputation rose by 51.69 percent from last month, bringing them to fourth place. This increase highlights SHINee’s ongoing appeal and fan engagement.
Stray Kids
- Brand Reputation Index: 2,599,566
- Growth: Stray Kids recorded a modest 4.70 percent increase in their brand reputation index, securing the fifth spot and reflecting steady public interest.
Complete List of November’s Top 30 Boy Groups
The top 30 boy groups for November 2024 are as follows:
These rankings provide a snapshot of the current influence of South Korea’s leading boy groups in the entertainment industry.
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