The Korean Business Research Institute has released the brand reputation rankings for dramas in November 2024. These rankings provide insights into the popularity and performance of dramas based on consumer participation, media coverage, interaction, community awareness, and viewership indexes.

The data was compiled from October 12 to November 12, analyzing the performance of 16 popular dramas.

Top 5 Drama Rankings for November

1. Jeongnyeon: The Star is Born (tvN)
   This drama claimed the top spot with a brand reputation index of 12,088,139.
   Key findings from its analysis:

• High-ranking phrases: “Kim Tae Ri,” “traditional theater,” “webtoon.”
• Related terms: “surpass,” “act passionately,” “powerful.”
  The show also received a 92.98% positive reaction in its positivity-negativity analysis.

2. The Judge from Hell (SBS)
   Rising to second place, this drama achieved a brand reputation index of 9,696,058.
3. Iron Family (KBS 2TV)
   Securing third place, it recorded a brand reputation index of 8,873,198.
4. Doubt (MBC)
   This drama ranked fourth with a brand reputation index of 6,606,582.
5. Love in the Big City (TVING)
   Rounding out the top five, this drama earned a brand reputation index of 5,822,803.

Full List of Top 16 Dramas for November

1. “Jeongnyeon: The Star is Born”
2. “The Judge from Hell”
3. “Iron Family”
4. “Doubt”
5. “Love in the Big City”
6. “A Virtuous Business”
7. “Family by Choice”
8. “Dear Hyeri”
9. “What Comes After Love”
10. “My Merry Marriage”
11. “Dog Knows Everything”
12. “Snow White’s Revenge”
13. “Dongjae, the Good or the Bastard”
14. “The Brave Yong Su Jeong”
15. “Brewing Love”
16. “Seoul Busters”

These rankings highlight the dramas that have captured significant attention and viewer engagement in recent weeks.

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