A major Seoul store replaced an advertisement featuring actor Kim Soo Hyun with one showcasing IVE’s Jang Wonyoung. This change happened at a prominent Eider store, and it comes amid recent controversy surrounding Kim Soo Hyun.
Ad Space Changes
The store’s billboard, which previously displayed Kim Soo Hyun promoting the outdoor brand, now shows Jang Wonyoung. Korean netizens noticed the switch, indicating it occurred over the weekend. Originally, Kim Soo Hyun’s advertisement occupied one side of the display.
| TheQoo
Now, Jang Wonyoung is featured on both sides of the billboard.
| TheQoo
Controversy and Allegations
The timing of this change has drawn attention due to recent allegations made by Kim Sae Ron’s family. They claimed Kim Soo Hyun was in a relationship with Kim Sae Ron when she was underage. They also alleged that after their breakup and Kim Sae Ron’s DUI incident, Kim Soo Hyun attempted to extort money from her through his company.
Neither Kim Soo Hyun nor Eider has commented on the advertisement’s removal. However, the change has generated significant online attention and varied reactions.
Netizen Reactions
Online reactions to the change include:
“Actually, I like it better this way.”
“Two Wonyoungs? Even better lol.”
“Now it’s symmetrically beautiful.”
“Two Wonyoungs are much better.”
“Wonyoung is pretty.”
Additionally, reports indicate that Kim Soo Hyun is being removed from advertisements both in South Korea and internationally. His upcoming project with Disney+ is also reportedly facing delays due to the ongoing backlash.
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