Prada has officially released a statement confirming the termination of its partnership with actor Kim Soo Hyun, following public backlash and calls for a boycott. The decision comes after allegations surfaced involving Kim Sae Ron, leading to significant online controversy.
Public Pressure and Brand Response
Following the allegations, online users demanded that brands associated with Kim Soo Hyun sever their ties. Netizens specifically targeted Prada, which had named Kim Soo Hyun an ambassador in December 2024. Social media platforms saw a surge of tweets directed at the brand, urging them to take immediate action.
Your ambassador is a pedophile and complicit in a young woman ending her life, @Prada. The way you’re hiding comments makes me think you actually support him.
On March 14, Prada responded directly to the controversy. The brand issued a statement explaining that they had ended their collaboration with the actor.
“We would like to inform you that after considering the severity of the issue, our collaboration with Kim Soo Hyun has been mutually concluded. The contract has been terminated. The decision came from headquarters.”
— Prada
This statement confirms that Prada has taken decisive action in response to the public’s concerns.
An entertainment news writer with over 3 years of experience, specialized in K-entertainment and Hollywood news trends, with a growing focus on anime. Dedicated to delivering the latest trending and genuine stories.
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