Reasons Behind the Massive Popularity of SBS Drama The Haunted Palace Starring Yook Sung-jae and WJSN’s Bona

Reasons Behind the Massive Popularity of SBS Drama The Haunted Palace Starring Yook Sung-jae and WJSN's Bona

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The SBS drama The Haunted Palace has captured viewers’ attention with strong ratings and a unique storyline. Starring Yook Sung Jae and Bona, the show premiered on April 18, 2025, and quickly topped Netflix charts. Its consistent 8-9% nationwide ratings show its widespread appeal.

The drama follows Yoon Gap (Yook Sung Jae), a palace officer possessed by an imugi, a mythical serpent. Yeo Ri (Bona), a shamanโ€™s granddaughter who rejects her destiny, joins him to face vengeful spirits haunting the royal family. Their chemistry and the blend of fantasy, horror, and romance keep audiences hooked.

Viewers praise the storyline for its originality and fun. Many call it the dramaโ€™s strongest feature, with comments like, โ€œThe story is extremely fascinating and fun.โ€ The experienced writer, Yoon Soo Jung, receives widespread acclaim for crafting a compelling narrative.

โ€œGive the writer an award. The writer is doing the best job,โ€ a netizen shared.

The showโ€™s success also stems from weak competition. Rival dramas in the same time slot, like Crushology 101, struggle with 0-1% ratings, giving The Haunted Palace an edge. Fantasy-horror themes resonate strongly, especially with older viewers.

โ€œMy mom watches it all the time,โ€ one viewer noted.

Yook Sung Jae and Bona, both idol-turned-actors, deliver performances that surprise many. Fans highlight their natural chemistry, built on a 16-year friendship. At the press conference on April 17, 2025, their playful banter went viral, boosting anticipation.

โ€œThe chemistry between these two is no joke,โ€ a fan commented.

However, some critique the acting and directing. A few viewers find Bonaโ€™s intense scenes inconsistent, while others call the direction โ€œclumsyโ€ or โ€œlacking.โ€ Despite this, the gripping story keeps them watching.

โ€œThe leadsโ€™ acting is underwhelming, but the story is interesting,โ€ one viewer said.

The dramaโ€™s visual effects and cinematography also draw praise. Fans describe the CGI as โ€œflawlessโ€ and the ghosts as โ€œsurreally real.โ€ The historical setting adds depth, making it stand out from typical K-dramas.

Episode 6, aired on May 3, 2025, scored an 8.8% rating, showing steady performance. With 16 episodes planned, the series continues to dominate its time slot. It streams on Viki and Netflix, reaching global audiences.

The showโ€™s appeal lies in its mix of spooky thrills and light comedy. Viewers enjoy its stress-free vibe, with one saying, โ€œEven with the ghosts, itโ€™s not scaryโ€”itโ€™s easy to binge.โ€ This balance attracts a wide audience, from young fans to older viewers.

Kim Ji Hoon, playing King Lee Sung, adds gravitas to the cast. His role as a reformist monarch facing palace mysteries complements the leadsโ€™ dynamic. Supporting actors like Kim Sang Ho and Kil Hae Yeon enhance the storytelling.

Social media buzz reflects the dramaโ€™s popularity. Posts on X highlight its โ€œsuperbโ€ storytelling and โ€œamazingโ€ cast, with fans urging others to tune in. The show ranks high in drama buzz, with Yook Sung Jae and Bona trending as top casting keywords.

The Haunted Palace benefits from strong production. Director Yoon Sung Shik, known for Mr. Queen, brings polish to the series. The showโ€™s ability to blend genres keeps it fresh and engaging.

Viewers also note its broad appeal. Historical dramas typically draw solid ratings, and this oneโ€™s supernatural twist adds intrigue. Fans describe it as โ€œthe best sageuk drama in 2025 so far.โ€

K-Netizens also reacted to the massive popularity of the drama.

Reactions include:

“The competing shows are at like 0% or 1% ratings…”

“This is one of the dramas Iโ€™m really enjoying these daysโ€”must have a solid base of regular viewers.”

“I like historical dramas and fantasy, so Iโ€™ve been watching it.”

“The acting is actually really good;; but I think itโ€™s judged more harshly because theyโ€™re an idol-turned-actor.”

“Itโ€™s seriously so good. I thought the acting was decent too.”

“The acting is solid and the script is fun, but the directing is always a bit lacking.”

“The leadsโ€™ acting is underwhelming, but the story is interesting. Itโ€™s kind of clumsy, but I keep watching it, lol.”

“Historical dramas usually have good solid base ratings.”

“The female leadโ€™s acting is inconsistentโ€”sometimes itโ€™s okay, but when she has to act intense scenes, sheโ€™s really bad ใ… ใ… ”

“Crazy fun!!!! Best thing since ‘The Devil Judge.’ Iโ€™m rewatching it over and over again, lol.”

“The actors in this drama may not be amazing, but theyโ€™re not bad enough to be distracting. Itโ€™s the directing thatโ€™s really terrible. It feels unfair to criticize the acting when the direction is this bad. The storyโ€™s good though.”

“Itโ€™s so fun. The concept is great and the acting is decent too.”

“Seems to be a historical drama aimed at older viewers. Based on the posts, its ratings are better than other weekend dramas.”

“My mom watches this too.”

“The directing is a bit disappointing, but the story keeps me watching.”

“Itโ€™s super fun!!! Considering both male and female leads are idols, theyโ€™re doing pretty well…  Sungjae is too cute.”

“The story must be good, at least.”

“Give the writer an award. The writer is doing the best job, lol.”

“My mom watches it all the time, lol. Every time I walk into the living room, sheโ€™s watching this.”

“My mom really likes it, lol.”

“The story is fun, but thereโ€™s something kind of off about it. Even with the ghosts, itโ€™s not scaryโ€”itโ€™s the kind of drama you can watch without stress.”

“Judging by the comments, the directing must be seriously bad. Now Iโ€™m curious what itโ€™s like.”

“The directing isnโ€™t great, but itโ€™s still fun, lol. Feels like a drama from ten years ago, but entertaining.”

“The directing is a bit weak, but itโ€™s easy to binge and time flies while watching.”

“The storyโ€™s really interesting and fun.”

Also Read: Last Week K-Dramas to Stream This Week: Yook Sung Jaeโ€™s The Haunted Palace and Son Suk Kuโ€™s Heavenly Ever After Lead April 14โ€“20 Lineup

The dramaโ€™s success shows no signs of slowing. Its consistent ratings and global streaming popularity cement its place as a 2025 hit. Fans eagerly await each episode, drawn by its captivating plot and dynamic leads.

CREDITS: theqoo