The September 2024 boy group brand reputation rankings have been released, and SEVENTEEN has claimed the top position. These rankings, which assess various factors such as consumer engagement, media activity, and public perception, reveal the most influential K-pop boy groups based on statistical data collected over the past month.
SEVENTEEN Claims First Place
On September 14, 2024, SEVENTEEN took the top spot in the brand reputation rankings with an impressive 3,330,977 points. The group’s continuous success stems from several key activities. Their compilation album, SEVENTEEN BEST ALBUM ‘17 IS RIGHT HERE’, released on April 29, 2024, has continued to perform well, with its title track, MAESTRO, gaining significant attention. Furthermore, SEVENTEEN made history as the first K-pop group to headline at the Glastonbury Festival 2024, adding another milestone to their career. They also headlined the Lollapalooza Festival in Germany on September 7 and 8, 2024, further solidifying their global influence.
This recognition comes just weeks before Jeonghan, a member of SEVENTEEN, is set to enlist for his mandatory military service on September 26, 2024. The timing of their brand value peak showcases their ongoing dominance in the K-pop industry.
Stray Kids and SHINee Secure the Second and Third Positions
Stray Kids secured the second spot with 1,906,672 points. The group has been active with their recent comeback album, ATE, featuring the title track Chk Chk Boom. Their strong performance in the rankings highlights the consistent growth of their fanbase and media coverage.
SHINee placed third with 1,645,894 points. The veteran K-pop group has continued to capture public attention, maintaining a strong presence in the industry despite their years of activity.
Other Notable Groups in the Rankings
The top five in the September 2024 rankings were rounded out by THE BOYZ and BTS. THE BOYZ climbed from ninth place in August to fourth this month, achieving 1,408,457 points. Their growth showcases their increasing influence within the K-pop scene.
Meanwhile, BTS, a global K-pop phenomenon, slipped from second place in August to fifth in September with 1,377,380 points. Despite the dip, BTS continues to maintain its place among the most prominent K-pop boy groups, highlighting their enduring popularity.
Detailed Breakdown of the Rankings
The Korean Brand Reputation Research Institute compiled the September 2024 rankings by analyzing big data from August 14 to September 14, 2024. This data includes metrics such as consumer participation, media coverage, communication with the public, and the overall perception of the groups. This method ensures that the rankings reflect the real-time impact and relevance of each group.
Here’s a look at the top 30 boy groups for September 2024:
These rankings offer insight into the current standing of K-pop boy groups in South Korea and internationally, as they highlight the groups that are most active and most popular.
Factors Influencing the Rankings
The Korean Brand Reputation Research Institute evaluates boy groups’ performance through several key factors:
Consumer Participation: How much the public engages with the group’s activities, including album purchases, concert attendance, and social media interactions.
Media Coverage: The amount of attention a group receives in both traditional and digital media.
Communication: How well the group connects with fans through platforms like social media and live events.
Community Perception: The overall reputation of the group in the public eye, based on both fan interactions and general public opinion.
These factors combine to create the brand reputation score, providing a comprehensive view of a group’s standing in the K-pop industry for that month.
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