Pop superstar Taylor Swift is drumming up excitement for her upcoming eleventh studio album, “The Tortured Poets Department,” with a clever nod to her lucky number 13.
Countdown with a Classic Touch
On her Instagram Stories, Swift shared a vintage-style video featuring a typewriter typing out the message “13 days until THE TORTURED POETS DEPARTMENT,” along with a link for fans to pre-order the album. This playful countdown tactic reminds her fans, affectionately known as “Swifties,” of the approaching release date and her long-held belief in 13 as her lucky charm.
A Number Steeped in Significance
Swift’s connection to 13 runs deep. She was born on December 13th, turned 13 on a Friday the 13th, and even her very first number one country hit featured a 13-second intro. This latest Instagram post further emphasizes the importance of this number in her life.
SiriusXM Joins the Celebration
The excitement surrounding “The Tortured Poets Department” extends beyond social media. SiriusXM is launching a dedicated channel named “Channel 13 (Taylor’s Version)” in honor of both her favorite number and her re-recorded album series. This special channel will culminate in a weekend-long celebration, playing the entirety of “The Tortured Poets Department” on repeat starting on April 19th, the album’s official release date.
A Long-Awaited Secret Revealed
Fans have been eagerly awaiting details about “The Tortured Poets Department” ever since Swift announced it during her acceptance speech for the 2022 album “Midnights” at the 2024 Grammy Awards. In her speech, Swift expressed her gratitude to the Recording Academy and her fans, before dropping a bombshell.
Taylor Swift acceptance speech for the 2022 album “Midnights” at the 2024 Grammy Awards
“I want to say thank you to the fans by telling you a secret that I’ve been keeping from you for the last two years, which is that my brand new album comes out on April 19,” she revealed. “It’s called The Tortured Poets Department. I’m gonna go and post the cover right now backstage. Thank you. I love you. Thank you.”
Exploring the Stages of Heartbreak
According to People magazine, the lyrics in “The Tortured Poets Department” will delve into the emotional rollercoaster of heartbreak, following the five well-known stages: denial, anger, bargaining, depression, and acceptance. To further connect with fans on this theme, Swift also released five exclusive playlists on Apple Music on the same day. Each playlist, titled with relatable captions like “I Love You, It’s Ruining My Life Songs” and “Am I Allowed to Cry? Songs,” features songs from her past albums that resonate with each stage of heartbreak.
Mark Your Calendars!
With the pre-order option available and the release date fast approaching, Swifties around the world are eagerly anticipating the arrival of “The Tortured Poets Department” on April 19th. Whether you’re a longtime fan or just discovering Taylor Swift’s music, this album promises to be an emotional journey exploring themes of love and loss.
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